Tuesday, July 23News That Matters

Day: December 19, 2018

SupplySide West podcast: Social media marketing regulations – Natural Products INSIDER

SupplySide West podcast: Social media marketing regulations – Natural Products INSIDER

Social Media Marketing
Consumers are increasingly tuning into social media for advice and inspiration across a range of topics and interests, making social media an attractive opportunity for marketers trying to reach target audiences. Though opportunity is great, marketers must be considerate of potential risks—including regulatory backlash. In this SupplySide West edition of the Health INSIDER Podcast, Justin Prochnow, shareholder, Greenberg Traurig LLP, draws on FTC and FDA actions and regulations to offer guidance on legally marketing via social media. Key points of this podcast include: Review of FDA and FTC regulatory requirements related to social media marketing; Examples of recent enforcement actions; and  A discussion on influencers, and what companies can do to ensure they&rsq...
Why do we question someone's motivation for acts of kindness? – MyNorthwest.com

Why do we question someone's motivation for acts of kindness? – MyNorthwest.com

Motivation
(AP Photo/John Minchillo) Recently you may have read the news stories about how Aegis Living CEO Dwayne Clark paid off the Walmart layaways for 110 Washington families this Christmas. Clark, along with other notable celebrities such as Tyler Perry, Kid Rock, and Glenn Beck have referred to their donations as “Random Acts of Kindness” and “Paying it Forward.” RELATED: Bellevue CEO pays off Walmart layaways for 110 Washington families Certainly nobody...
Why every multi-store brand needs a ‘localized social marketing’ strategy – Marketing Land

Why every multi-store brand needs a ‘localized social marketing’ strategy – Marketing Land

Marketing Strategy
Most commerce happens offline. Beyond the roughly 90 percent of retail spending that occurs in stores, offline commerce includes trillions in services which represent the bulk of the U.S. GDP. In parallel, the majority of consumers use digital media (i.e., reviews, search, social) to interact with brands and other individuals, and those interactions influence those offline purchase decisions.Localized social marketing. Yet when it comes to social media, many retailers and brands still have a “one-size-fits-all” approach. A new report from social media and reputation management platform SOCi (registration required) makes the case for a dual-track strategy that includes “Localized Social Marketing.”The company defines this as “marketing efforts that focus on ...
Tips for Start-Ups to Enhance Digital Visibility – CIOReview

Tips for Start-Ups to Enhance Digital Visibility – CIOReview

Online Marketing Tips
The digital marketing industry is well aware with search engine optimization technique and its benefits. Most business owners are aware with perks but not with ways by which they can maximize the use of SEO and gain benefits out of it.  Small businesses and start-ups require the most this technology to rank high in the digital world and make a robust stand for them or to acquire greater audiences reach. Few tips have been outlined below to generate leads for enterprises. Unique Content and Keywords Keywords play an important role when it comes for searching a particular topic. Most of the people use the keywords only instead of phrase or sentence while surfing through the net. Therefore, it is crucial for enterprises to create unique content with optimizing the use of keywords so...
Why Marketers Must Build a Pinterest-Based Strategy – MarTech Advisor

Why Marketers Must Build a Pinterest-Based Strategy – MarTech Advisor

Social Media Marketing
Jacqueline Ball, Digital Strategist and Social Media Marketer for Sozoe Creative, writes, why Pinterest is the most underrated social channel for marketing and how Pinterest consistently produces the strongest results – sometimes as high as 400-500 percent ROAS each month. Pinterest has quietly worked its way up to become a global platform, now with 250 million monthly users and 175 billion pins on the site. Marketers can no longer ignore Pinterest, and understanding its strengths will help them properly develop a strategy that garners results. At Sozoe Creative, we’ve seen return on advertising spend (ROAS) as high as 300-400 percent for e-commerce clients on Pinterest – evidence that the site is a valuable tool for any digital marketer. ...
5 Social Media Marketing Tips from Experts to Prepare You for 2019 – MarTech Advisor

5 Social Media Marketing Tips from Experts to Prepare You for 2019 – MarTech Advisor

Social Media Marketing
Holiday season is the perfect time for some marketing on social media. This Holiday season, MTA experts share some of the top social media marketing tips to help you bring your A-game in 2019. Social media is an active channel for companies to build their brand, establish thought leadership, and interact with their community. Since we are a couple of weeks away from 2019, almost every marketer will be busy planning for their next year's social media strategy. A Quick Guide to Social Media Marketing Tools for SMBs An updated GreenZone, few additional features evaluated and here comes the refreshed Buyer's Guide no SMB can afford to miss! Download In this article, we bring five social media marketing tips from MTA experts ...
How social media has changed digital marketing for SMEs – Business MattersBusiness Matters

How social media has changed digital marketing for SMEs – Business MattersBusiness Matters

Social Media Marketing
Research has shown that more and more companies are choosing to utilise digital marketing strategies to improve their bottom line and increase brand recognition among markets. In 2019, the number of social network users is expected to increase to 2.77 billion from 2.46 billion back in 2017. The ever-changing landscape of social media has also caused changes with the way businesses, especially small and medium enterprises (SMEs), operate. Small and medium enterprises usually operate on a smaller scale, with the owner or CEO still having direct involvement in managing and running the business. With sites like Facebook and Instagram offering a high level of reach and scope, most SMEs are taking advantage of various social networks to market and advertise their brand. Below are examples of ...
Five ways digital marketing can help grow your business – The Standard

Five ways digital marketing can help grow your business – The Standard

Online Marketing
We live in interesting times, thanks to technology. Among the many effects it has had, the digital wave has seen more and more businesses shift their focus to online tools to market their brands. Digital marketing is a strategy that uses digital tools and marketing strategy to improve brand and service delivery. And in today’s world, it’s not something you can ignore. Here are some ways you can ride on digital marketing to take on your competition. 1. Launch online SEE ALSO :Six ways to hack your way to growth onlineThe first step to achieving an effective digital marketing performance is by having an online presence. Launch a website and social media pages on platforms like Facebook, Twitter, Instagram and LinkedIn. Once this is done, populate your pages with relevant, quality conte
What Are the Secrets to Creating Social Media-Friendly Videos That Sell? Here Are 5 Answers. – Entrepreneur

What Are the Secrets to Creating Social Media-Friendly Videos That Sell? Here Are 5 Answers. – Entrepreneur

Social Media Marketing
It's not enough to just create a pretty video with 4k cameras. In modern marketing, you need video that sells. December 18, 2018 5 min read Opinions expressed by Entrepreneur contributors are their own. When you study the brands that are getting social media right, you notice that they all have a few things in common. In particular, they all seem to invest in high-quality video content that engages audiences, increases reach and drives sales. The only question is, how can your business do the same?Related: 7 Secrets for a Successful Video Marketing StrategyVideo: The secret sauce to successful social media marketingWhen you browse your personal social media ne...