Tuesday, July 23News That Matters

Day: December 18, 2018

3 tips on marketing to educators this holiday season – DigitalCommerce360

3 tips on marketing to educators this holiday season – DigitalCommerce360

Online Marketing Tips
Kristina James, director of marketing, MDR Retailers love the winter holiday season—it’s the time of year when almost everyone is celebrating something. That said, smart retailers don’t just sit and wait for the one-time-rush shoppers when they can instead focus on building a long-term relationship with a year-round customer base: educators! As we enter the final push of holiday shopping and get close to post-Christmas sales, retailers should continue to nurture their relationship with educators. Educators are financially stable and brand-loyal, and they shop both in stores and online. Research conducted by my company found that educators have a mean combined household income that’s about $30,000 higher than the national average. Plus, almost 90 percent...
How To Overcome The Challenges of Data-Driven Digital Marketing – Forbes

How To Overcome The Challenges of Data-Driven Digital Marketing – Forbes

Online Marketing
data-driven marketing photo credit: GettyGetty Data is a key component in driving decisions when it comes to consumer behavior and marketing strategies. There is a lot that marketers can learn from data collection that can be helpful in creating a concise customer journey and increase conversions. However, with all this information comes challenges. Here are a few of the biggest challenges marketers face when it comes to data and how to overcome those challenges. Implementing a strategy The objective of using data to drive marketing is to learn more about your audiences and acquire new leads using historical and real-time data and integrate this data across multiple platforms to have consistency with your marketing. However, deciding where to start and how to u...
When it comes to marketing strategy, don't let your data meet a dead end – TechNative

When it comes to marketing strategy, don't let your data meet a dead end – TechNative

Marketing Strategy
In a data driven world, business leaders are well aware of the critical role that customer insight plays in driving successful commercial or marketing activity But when it comes to using data to inform company-wide strategies to deliver both short and long-term business success, many companies are missing a trick. By investing a significant chunk of their ad spend with walled gardens such as Facebook and Google – 2017 saw the digital giants attract 85% of all online advertising spend – brands are simply handing over control of their data as well as their dollars. This blind reliance on walled gardens to deliver results means that, for too many brands, data put in isn’t returned, lessons aren’t learned, and insights, outputs and outcomes are missing once an advert...
Interview with Carlos Cruz CEO of Clicktool, a Digital Marketing toolkit for Marketers. – TechBullion

Interview with Carlos Cruz CEO of Clicktool, a Digital Marketing toolkit for Marketers. – TechBullion

Online Marketing
Carlos Cruz, CEO of Clicktool, is an online marketing expert and ad tech veteran with over 16 years of experience. With a passion for understanding how brands connect with consumers, Carlos led the marketing efforts for Vertical Marketing LLC and has since followed an entrepreneurial path with marketing always at his core. Let’s start with an intro to who you are and your company. My name is Carlos Cruz, and I am the CEO of Clicktool, which is a digital marketing toolkit designed to support marketers in tracking campai...
Digital process for a marketing campaign plan through SEO – Business MattersBusiness Matters

Digital process for a marketing campaign plan through SEO – Business MattersBusiness Matters

Online Marketing
Digital Marketing uses various channels such as SEO, Content marketing, Social Media Optimisation, Email marketing, paid advertising that aids the brands to connect with various target audiences and achieve the marketing goal inappropriate time. Digital Marketing is a big market, there are billions of dollars spend on channels for promoting this business and this trend is for a long run. There are some ways of marketing from centuries have remained the same, the way of delivering service and products have upgraded but there are some strategies that would remain the same. With the consequences of the Internet and social media sites, there is massive growth in digital marketing. Digital Marketing Involves four factors.•    Social Media•    SEO•...
Verstappen: Honda era brings new motivation at Red Bull – Racer

Verstappen: Honda era brings new motivation at Red Bull – Racer

Motivation
By: Chris Medland | 4 hours ago The motivation at Red Bull during the off-season is even higher than in the past due to its new partnership with Honda, according to Max Verstappen. Red Bull has been powered by Renault since 2007 but will switch to Honda next year, with the Japanese manufacturer supplying both Red Bull and Toro Rosso. While Verstappen says there is often a lot of optimism at this time of the year, he notes a different atmosphere at Red Bull given the fresh start from a power unit point of view. “I’m very excited but the whole team is,” Verstappen said. “You can really feel it. I think it’s good that the whole team is super-motivated for next year. We know that we can build a great car. “Of course we...
Alexandria Ocasio-Cortez is taking a self-care break, and she needs your advice – HelloGiggles

Alexandria Ocasio-Cortez is taking a self-care break, and she needs your advice – HelloGiggles

Self Help
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Bluffton Self Help opens holiday toy shop for families in need – WSAV-TV

Bluffton Self Help opens holiday toy shop for families in need – WSAV-TV

Self Help
BLUFFTON, S.C. (WSAV) - After a month of collecting donations through News 3's Holiday Hope campaign, the toy shop is officially open at Bluffton Self Help.Parents who signed up through the organization can now shop for Christmas presents free of charge. "Christmas is such a special time of year, and it's a really hard time for folks right now," said Bluffton Self Help Director Kimberly Hall. "It's important because the parents really have a good sense of relief w...
Self-Care, An Important Phenomenon For Hardest Working Indians – Entrepreneur

Self-Care, An Important Phenomenon For Hardest Working Indians – Entrepreneur

Self Help
December 17, 2018 4 min read Opinions expressed by Entrepreneur contributors are their own. You're reading Entrepreneur India, an international franchise of Entrepreneur Media. Indians are considered to be the hardest working individuals across the globe. Studies have found that they constitute 69 per cent of full-time employees who are also happy to commit to a 5-day work week, even when a shorter work week is given to them as an option, with the same pay scale.While the dedication is commendable, it is only acceptable when there are no adverse impacts of the same on your health, especially in the long run. Unfortunately, while most Indians are familiar with the concept of ‘self-ca...