Sunday, December 8News That Matters

Day: December 17, 2018

A day in the life of… Head of Digital Marketing at Foxtons – Econsultancy

A day in the life of… Head of Digital Marketing at Foxtons – Econsultancy

Online Marketing
Chris Kelly is Head of Digital Marketing at real estate agent Foxtons, who sell and let properties across London and Surrey. He sat down with Econsultancy to talk about his varied role, the skills needed to be an effective Head of Digital Marketing, how he measures success, and how to find the marketing position that’s right for you.(Don’t forget to check out Econsultancy Jobs if you’re looking for a change of pace, or fast-track your development with one of our individual training courses). Please describe your job: What do you do? Chris Kelly: At Foxtons our core proposition as a brand is to provide our customers with an exceptional level of service, however they are interacting with us. My role as Head of Digital Marketing is to deliver that high...
12 Tips to Help You Thrive in Voice, Visual & Vertical Search – Search Engine Journal

12 Tips to Help You Thrive in Voice, Visual & Vertical Search – Search Engine Journal

Online Marketing Tips
Search is a much more ambient, complex, and multifaceted industry than it has ever been.2018 was a transformative year for the industry, with AI-driven technologies creating new possibilities to engage with our audiences through search across a variety of devices.Just a few of the changes the industry has seen include:So where is the search industry headed over the coming year?Amidst so much flux, the central tenets of Google’s strategy are increasingly clear in a way they have never been before.In particular, there has been consolidation around three essential areas of activity: voice, visual and vertical search.By laying the foundations in these areas, marketers can prepare not just for 2019, but also the following years.As technology’s major players embed their produ...
4 Tips For Harnessing Social Media To Win Clients And Grow Revenue – Forbes

4 Tips For Harnessing Social Media To Win Clients And Grow Revenue – Forbes

Social Media Marketing
Online shopping concept.close up of hands using laptop and holding credit card.Getty Social networks have, to a large extent, defined the way we work and live. Not only do these conversational tools ignite debate and broaden networks, but in a very real sense they nourish a collective consciousness, an understanding of what it means to be alive in the world right here, right now. From a business standpoint, there’s never been a better time to harness the power of this 21st-century medium to gain clients and generate leads. We’re not talking about showy brand waving: we’re talking about using social media to get clients on the phone and through the door. To leverage apps used by billions to acquire new business and make meaningful connections. S...
Why Documenting a Content Marketing Strategy Is Key to Your Success – The Content Standard by Skyword

Why Documenting a Content Marketing Strategy Is Key to Your Success – The Content Standard by Skyword

Marketing Strategy
For your content marketing to truly shine and deliver a meaningful impact, it must be guided by intentional, clear strategy. Documenting a content marketing strategy is key to your success. Without it, marketers may be hard-pressed to identify what works and what doesn’t, let alone determine how to scale properly when the time comes. The Power of Putting It in Writing Putting your strategy in writing makes it much more likely that you will accomplish your goals. As the Content Marketing Institute notes, “People who write down their goals, review them consistently, and share them with friends or colleagues are 33 percent more successful in achieving their goals than those people who just had goals.” According to the Content Marketing Institute’s 2018 Benchmarks, B...
Russia aided Trump's campaign using every major social network – Marketing Tech

Russia aided Trump's campaign using every major social network – Marketing Tech

Social Media Marketing
Donald Trump’s 2016 US presidential campaign received aid from Russia using every major social media network, a report has found. A draft copy received by The Washington Post found the report studied millions of social media posts on Facebook, Twitter, YouTube, and others. The full report is due to be released this week. Russia primarily targeted conservative and right-wing voters with messages around gun control and immigration to incentivise votes. In contrast, posts targeted at predominantly African American voters spread posts to undermine their faith in the electoral process. The messaging clearly sought to benefit the Republican Party, and specifically Donald Trump. The report says: "Trump is mentioned most in campaigns targeting conservatives and right-wing voters, ...
Self-love as self-care: Rebranding sex toys as women’s wellness products – Philly.com

Self-love as self-care: Rebranding sex toys as women’s wellness products – Philly.com

Self Help
Rodriguez said she wanted to create a company where women were empowered to buy whatever sexual wellness product they desired and those items, like vibrators and anything women put in their bodies, would be made of safe materials. The description of Unbound’s $36 “OH! To Go Bag” at Urban Outfitters, which includes a mini vibrator, lube, and a condom, says there are “absolutely no glycerin, glycol and parabens.” These are chemicals that Rodriguez said people seeking natural products would not want to put in absorbent parts of their body. Let's block ads! (Why?) Source link
Meet the patriotic Polish paramilitaries who look beyond Russia for motivation – Euronews English

Meet the patriotic Polish paramilitaries who look beyond Russia for motivation – Euronews English

Motivation
It's 1:30 am when a loud boom from a firecracker breaks the silence. The sound echoes in the hallways as supervisors burst into soldiers’ rooms, switch on the lights and sound the alarm. With a mix of fatigue and shock in their eyes, the teenagers jump up from their camping mats and anxiously start buttoning their uniforms. The supervisors shout tirelessly: “Run to the arsenal!”, “Faster!”, “On the floor!”The recruits pick up their weapons, helmets and vests and lie down on the floor. One of the supervisors announces that they will be setting off for a fartlek, not saying for how long. Barely ten minutes after the firecracker explodes, two girls and 14 boys run straight into a dark forest in two rows. Now, the only person left standing in f...
Van Dijk explains added motivation in win over Man Utd – Football365.com

Van Dijk explains added motivation in win over Man Utd – Football365.com

Motivation
Date published: Monday 17th December 2018 10:54 Liverpool star Virgil van Dijk has revealed why it was so important for the Reds to beat rivals Manchester United on Sunday. Xherdan Shaqiri came off the bench to fire Liverpool back to the top of the Premier League and ramp up the pressure on United boss Jose Mourinho with a 3-1 victory. The Switzerland international’s two-goal 20-minute cameo spared the blushes of goalkeeper Alisson Becker, whose 33rd-minute howler had gifted Jesse Lingard an equaliser the visitors barely deserved. It was indicative of the mentality of the two managers that Mourinho sent on defensive midfielder Marouane Fellaini at half-time with the score at 1-1 while Reds boss Jurgen Klopp turned to Shaqir...
Digital Marketing Company, fishbat, Shares 3 Tips to Improve Your Brands Email Marketing Strategy – PRNewswire

Digital Marketing Company, fishbat, Shares 3 Tips to Improve Your Brands Email Marketing Strategy – PRNewswire

Online Marketing Tips
PATCHOGUE, N.Y., Dec. 17, 2018 /PRNewswire/ -- In order to help businesses optimize their customer outreach, digital marketing company, fishbat, shares 3 tips to improve your brand's email marketing strategy. Digital marketing continues to grow and adapt to changes in the online world, but while marketers continue to revise their research on best practices, there are certain mainstays that have proven to be effective. Email marketing is a low-cost avenue for brand promotion, and effective utilization of this tool is critical for a company to maximize their growth. Included below are 3 tips to improve brand email marketing strategy in order to keep the company moving in the right direction. Be Consistent. With email marketing, it can be difficult to arrive on a schedule that is effective...
Lawyer questions law firms' motivation for changes after #MeToo – Radio New Zealand

Lawyer questions law firms' motivation for changes after #MeToo – Radio New Zealand

Motivation
A senior woman lawyer says the industry is changing because of the Me Too movement but not for the right reasons, in the first part of a RNZ series Katie Scotcher looks at how #MeToo gained momentum in New Zealand. Photo: 123rf Law firms had their #MeToo moment when interns at the law firm Russell McVeagh complained about being sexually assaulted by senior lawyers - an investigation found a culture of excessive drinking - and that the complaints had been poorly managed. The lawyer, who RNZ has agreed not to name, has found law firms are starting to move away from a "work hard, play hard" culture but she questions what is motivating the change. "The firms are now a lot more scared of that kind of thing happening because if it is made public they can see what the ramifications are an...