Sunday, September 15News That Matters

Day: December 13, 2018

At-home self-care offers free, easy stress-relief options – Daily Illini

At-home self-care offers free, easy stress-relief options – Daily Illini

Self Help
College students don’t need to worry about spending money to reduce stress during finals season thanks to free online meditation apps, simple breathing exercises and at-home workouts.Without worrying about financial pressures when looking for mental health resources, students can focus on staying healthy and studying for finals. To remain healthy, the average person is recommended to get at least 30 minutes of exercise each day, according to the Mayo Clinic. Exercise can reduce anxiety, as studies have shown a single session of exercise can elevate your mood and reduce stress levels immediately, said Neha P. Gothe, assistant professor in AHS. From a neurochemical standpoint, exercise reduces the levels of stress hormones in the human body such as adrenaline and cortisol. Exercise...
Marketing for Growth: Resource Allocation for New Online Store Owners – MarTech Advisor

Marketing for Growth: Resource Allocation for New Online Store Owners – MarTech Advisor

Online Marketing
One of the biggest challenges for new online store owners is getting shoppers to the site once it's launched. This article by Emily Johnson, Manager and Team Lead, Springbot, provides pointers about where to focus marketing efforts to drive traffic and set up your new store for growth. Congratulations! You are now an online store owner! You refined your products, built a website, wrote some pithy descriptions, took some beautiful pictures, set up a payment system and have a team of friends and family ready to help pack up and ship out orders as they begin rolling in. You have flipped your digital door sign to “Open for Business!” But, now what? You’ll need to muster up what elbow grease you’ve got left to make sure shoppers know you exist, and building awarenes...
Predictions: 9 digital marketing trends for 2019 – CMO

Predictions: 9 digital marketing trends for 2019 – CMO

Online Marketing
If there's one thing about marketing that can be said to be constant, it's that it always changes. With new technologies, such as voice, artificial intelligence (AI), machine learning, virtual reality, augmented reality, natural language processing and facial recognition becoming mainstream, it can feel as if marketers are always chasing their tails.Add to this the constant, and very ad-hoc, data privacy protections going up almost by postcode, the marketing path is a difficult, and volatile, one to be treading.So what does 2019 hold for digital marketers, and marketing generally? We ask a raft of industry experts from the marketing technology and industry community to give us their th...
Avoiding Creative Burnout: How to Reignite Your Team's Motivation – The Content Standard by Skyword

Avoiding Creative Burnout: How to Reignite Your Team's Motivation – The Content Standard by Skyword

Motivation
Creativity is more than a magical gift for those of us in the world of content marketing; it’s a non-negotiable skill. As a leader in the marketing space, you’ve likely worked with some exceptionally creative people for whom brilliant, innovative ideas seem to flow effortlessly and without cessation. That is until they don’t. As anyone who has ever felt the stinging frustration of writer’s block hours before a deadline can attest, even if the creative energy well runs deep, it can (and will) eventually run dry. Creative fatigue is real, and if left unchecked, it can have devastating consequences on your content marketing success. As we approach the year’s end and subsequent winter slump, creative teams face an elevated risk of burnout. (After all, holiday t...
Self-help group loses case in battle over 30 acre land – The Standard

Self-help group loses case in battle over 30 acre land – The Standard

Self Help
A self-help group has lost a bid to stop Sauti Sacco Society Limited from occupying a property in a 30 acre plot worth over Sh1 billion in Donholm. Environment and Land Court Judge Antonina Kossy Bor dismissed a suit filed by Alfajiri self-help saying the self-help group failed to prove their case. The self-help group through their officials had sued Sauti Sacco Society Limited in 2008 seeking orders compelling them to vacate the said land and remove structures erected on it According to the self-help group which provides care for people who are affected or infected with HIV Aids the said property was awarded to them by Nairobi City Council. SEE ALSO :NLC hearing told of land grabbingThey accused the said sacco of illegally trespassing the suit property and demolishing its perimete...
The Digital Marketing Market in India (2018-2023) – Mobile Ads are One of the Most Promising Digital Marketing Formats – ResearchAndMarkets.com – Business Wire

The Digital Marketing Market in India (2018-2023) – Mobile Ads are One of the Most Promising Digital Marketing Formats – ResearchAndMarkets.com – Business Wire

Online Marketing
DUBLIN--(BUSINESS WIRE)--The "Digital Marketing Market in India (2018-2023)" report has been added to ResearchAndMarkets.com's offering. India is considered to be emerging as a digital outsourcing hub for diverse services including online advertising, social media and website design. Online advertisement and mobile advertisement form the two major chunks of digital marketing. Rising demand for digital marketing is spurred by the increased use of the 4G connections and smartphones along with a fast growing e-commerce business. There is a dearth of skilled professionals in this space, and sometimes it becomes very difficult for the companies to afford the technologies to enter into the digital s...
What were HongKongers searching for online in 2018 – Marketing Interactive

What were HongKongers searching for online in 2018 – Marketing Interactive

Online Marketing Tips
Chinese TV drama series “Story of Yanxi Palace”, super typhoons Mangkhut and the legendary Jin Yong top the chart of the Google Search for Hong Kong in 2019. Hong Kong citizens continue to embrace digital in their everyday lives, and they go to Google looking for the latest information and reviews as new gadgets and viral trends pop up on the internet. When WhatsApp added support for third-party sticker packs by allowing designers and developers to create their own in-app stickers, it immediately triggered searches for WhatsApp Sticker, pushing it to third on Top Trending Keywords and later becoming the Top Trending Tech Lifestyle Keyword of 2018. Mobile banking products PPS and WeChat Pay were ranked seventh and eighth, echoing the whitepaper findings that 57% of Hong Kon...
Accenture intends to acquire Adaptly in social media marketing push – ZDNet

Accenture intends to acquire Adaptly in social media marketing push – ZDNet

Social Media Marketing
Accenture has announced plans to acquire Adaptly in a bid to boost its online marketing business via social media distribution and data analytics. Featured stories On Wednesday, the services company said the deal "will help us to further reinvent today's operating approach by re-engineering the campaign process with data, applied intelligence and digital technologies -- resulting in improved [return on investment] ROI and greater transparency for our clients' digital media omnichannel campaigns."Financial details were not disclosed.Founded in 2010, New York-based Adaptly is a marketing firm which specializes in the distribution of content across social media platforms including Facebook, Instagram, Snapchat, Twitter, and P...
Champions League: Motivation no issue for Benfica, claims Rui Vitoria – Goal.com

Champions League: Motivation no issue for Benfica, claims Rui Vitoria – Goal.com

Motivation
Benfica head coach Rui Vitoria said his side's desire to go into the Europa League as a seeded team motivated their 1-0 Champions League victory over AEK Athens. Both sides went into the game knowing it had no bearing on the final standings in Group E, from which Ajax and Bayern Munich progressed, but third-placed Benfica needed to improve on their points tally of four to give themselves a chance of being among the seeded teams in the Europa League. The Greek champions, who lost all five of their previous group games, looked set to earn the first point of their campaign until Konstantinos Galanopoulos was sent off shortly before Alejandro Grimaldo's 88th-minute free-kick bulged the net. Article continues below Editors' Picks Fourth title beyond mediocre Madrid and fi...
11 Therapy Podcasts That Offer Professional-Level Self-Care From The Comfort Of Your Own Home – Bustle

11 Therapy Podcasts That Offer Professional-Level Self-Care From The Comfort Of Your Own Home – Bustle

Self Help
Sometimes you could use the guidance of someone with an actual background in mental health, but you don't really need to get your booty in a therapist's chair. Luckily there are plenty of mental health professionals who have taken their expertise public by offering self-care tools through therapy podcasts. You can get professional-level tips on how to live a more balanced life from actual psychologists and licensed counselors. To get you started on your self-care podcasting journey, these are 11 therapy podcasts you'll want to check out, including the various ways you can tune in to them.And there's so much to choose from in this lineup. These mental health experts come from a variety of backgrounds, like marriage counselors, psychologists, licensed clinical social workers, psychotherap...