Wednesday, November 13News That Matters

Day: December 12, 2018

You got a bad review online? Some tips on how to handle it – Associated Press

You got a bad review online? Some tips on how to handle it – Associated Press

Online Marketing Tips
NEW YORK (AP) — Negative online reviews may be hard for small businesses to avoid — even companies with many happy customers can get panned. Marketing consultants, who help companies keep a positive image, say owners should never ignore a bad review, and instead use their best customer service skills to mitigate the damage: Some tips for dealing with negative reviews: — Expect that at some point, you’re going to get a bad review. “Somebody’s bound to have a negative experience,” says Ryan Goff, chief marketing officer with MGH, a marketing firm. “Accepting that affects how you deal with the customer.” — Consider negative reviews as marketing information — the feedback tells you th...
How to Craft an Influencer Marketing Strategy That Will Outperform Traditional Advertising – Adweek

How to Craft an Influencer Marketing Strategy That Will Outperform Traditional Advertising – Adweek

Marketing Strategy
By Danielle Wiley Voice Network BadgeVoice Network contributor, an ongoing writer for our guest opinion column. |4 hours agoThe rise of influencer marketing can be credited to the fact that the most impactful advertising comes from the people in our lives. With reports like Nielsen’s Global Trust in Advertising saying that 83 percent of people trust the recommendations of friends and family over traditional ads, it’s no wonder influencer marketing has emerged as a successful strategy for boosting awareness and sales.It can be tempting to view influencer campaigns as a modern vehicle for brand-owned messaging, but there are big advantages to steering clear of the old-school ad paradigm.Avoid the hard sellA well-respected influencer won’t accept a sponsorship if they ...
Hospitality Social Media Marketing News – December 12, 2018 Issue – Hotel News Resource

Hospitality Social Media Marketing News – December 12, 2018 Issue – Hotel News Resource

Social Media Marketing
The holidays are here, and there are few busier seasons for those of us in the hospitality industry. We know you’re busy, so we’ll get right to our last edition of our newsletter in the 2018 year so you’ll be up to date on all the social media changes that matter to you. Facebook Releases New Watch Party Features The Watch Party feature allows you to play video content at a set time, where everyone will watch it in “real time” together, like seeing a movie with friends. This feature has now been released to all Pages and profiles. They also have new updates to the feature, including threaded comments for improved interaction, and Live Commentating, which allows the host to go live within the watch party and deliver commentary live. Image source: Fac...
4 Key Areas to Address When Developing Your Marketing Strategy – Business 2 Community

4 Key Areas to Address When Developing Your Marketing Strategy – Business 2 Community

Marketing Strategy
Every executive understands that having a well-defined strategy and clear objectives for one’s business is crucial. Your overarching business strategy and objectives impact every aspect of your organization and form the foundation of your marketing strategy.However, whether it’s due to lack of resources or time, marketers sometimes find themselves scrambling to put together a marketing strategy that overlooks some key steps that could significantly impact marketing ROI. In the following post, we examine some of these important steps that get overlooked and how you can address them:#1 Establish a framework for your marketing strategyA marketing framework or model are useful tools that can help structure thinking and planning as you develop your strategy. Creating a framework ...
The CMO's Guide to Chinese Social Media Marketing – The Content Standard by Skyword

The CMO's Guide to Chinese Social Media Marketing – The Content Standard by Skyword

Social Media Marketing
Western brands need to be careful about how they use Chinese social media marketing, as Dolce & Gabbana found out this month. Backlash on social media in China saw the luxury fashion brand cancel a planned event as users—including celebrities and influencers—took to social media to criticize their ad campaign featuring a Chinese model struggling to eat Italian food with chopsticks. There are 911 million active social media users in China, compared with 207 million in the US, each spending an average of six hours a day browsing the internet. This audience is driven more by recommendations and references than any other audience in the world, meaning that people in China turn to social media early on in their buyer’s journey. OgilvyOne reports more than 55% of Chinese...
Measuring Motivation In College Football Bowl Games – Houston Press

Measuring Motivation In College Football Bowl Games – Houston Press

Motivation
It's highly appropriate that bowl season in college football coincides with the holiday season, because it truly is the MOST wonderful time of the year! There's college football on television, day and night, for a nearly two week period, and sure, many of those games mean absolutely NOTHING in the grand scheme of things, but there are gambling opportunities galore, and — well, hell, it's football! Even bad football can still be fun! Here's the nice thing about bowl games, when it comes to prognostication — to some of the teams actually participating, these games are SUPER meaningless. Motivation is a big deal when predicting who's going to win and cover in these games. Do the teams WANT to be there? What were their expectations coming into the season? Did Team A expect to be...
Trends for 2019: The era of social media self-regulation is over – Marketing Week

Trends for 2019: The era of social media self-regulation is over – Marketing Week

Social Media Marketing
Speaking at a UK parliamentary inquiry into fake news in November, information commissioner Elizabeth Denham argued that the “ship has sailed” for social media self-regulation following the Cambridge Analytica scandal in March, in which it was revealed 87 million Facebook profiles had been harvested by the consultancy and used to create targeting models for political advertising. Denham described Facebook and others as showing a “disturbing level of disrespect” for the personal data of voters. The Information Commissioner is now calling for the introduction of a code of practice covering the use of data in campaigns and elections, to be drawn up with input from both Ofcom and the ICO. The need for tech firms to take responsibility goes beyond data privacy. ...
Online ads spoil Christmas surprises, raising privacy concerns: experts – CP24 Toronto's Breaking News

Online ads spoil Christmas surprises, raising privacy concerns: experts – CP24 Toronto's Breaking News

Online Marketing Tips
Adina Bresge, The Canadian Press</span> Published Tuesday, December 11, 2018 11:16PM EST Lisa Clyburn knew she had found the perfect gift for her nine-year-old son: a feline-themed logic game that would appeal to his passion for cards and cats. But when the Edmonton child psychologist pulled out her phone to show her son a funny cat video on Facebook, she fears she may have inadvertently tipped him off to the Christmas Day surprise after an ad for the present she had just ordered online popped up in her feed, catching the boy's eye. "It wouldn't have been on his radar had he not seen it," Clyburn said with a sigh. "I wanted it to blow his mind that...

Youngsters the motivation for Kelda's challenge – shropshirestar.com

Motivation
For Kelda, Christmas lunch will be a freeze-dried food ration, served from a small plastic pouch. She may raise a glass on the day itself, but it will be water – drawn from the sea, and filtered through her on-board desalination plant. While millions of people will spend the festive season at home with their families, tucking into mince pies and probably watching dubious television, Kelda will be alone, in the middle of the Atlantic Ocean, battling the elements in boat only slightly bigger than a large family car. And if that were not enough, the 45-year-old also has to contend with a severe disability to her left leg, caused by an accident in a hay barn 16 years ago. Today Kelda, who narrowly missed out on qualification for the 2016 Paralympics, embarks on Talisker Whisky Atlan...