Sunday, September 15News That Matters

Day: December 10, 2018

Finals Motivation in a Fluffy Form – WCN (WestminsterCollege Network)

Finals Motivation in a Fluffy Form – WCN (WestminsterCollege Network)

Motivation
Every year the Friday before finals week, Puppies take over campus.  Pause for Paws is an event that takes place where Faculty and Staff bring their puppies for an hour of puppy fun before the stress of finals week begins.  “There’s just nothing like a dog” said Melissa Baron, Director of Health and Wellness.  “It is scientifically proven that holding a dog does help relieve stress.”  The event is a huge hit every year and students look forward to every year.  There is always the favorite dogs but new ones come every year.  WCN’s Tori Zabo shows us this years event. [embedded content] Let's block ads! (Why?) Source link
How Social Media Marketers Are Getting Ready for AI-Driven Networking and Branding – MarTech Advisor

How Social Media Marketers Are Getting Ready for AI-Driven Networking and Branding – MarTech Advisor

Social Media Marketing
Social media marketing is growing by leaps and bounds, what with Artificial Intelligence taking center stage. As user experience becomes more and more personalized, social media marketers are using AI to provide a holistic and positive customer experience, writes Pritha Bose, Marketing Content Specialist, Aritic. Back in the day, social media platforms were a fun place where we would share photos or find an event or follow a friend. But connecting with brands or businesses required a proper phone call or to visit their respective website.Fast-forward to the present date; the scenario has experienced a mega-shift, what with consumers now connecting with brands directly on social media platforms. Studies show that consumers are more inclined towards those brands who are taking the lead i...
5 Actionable Steps to Create an Effective Social Media Marketing Strategy [Infographic] – Business 2 Community

5 Actionable Steps to Create an Effective Social Media Marketing Strategy [Infographic] – Business 2 Community

Social Media Marketing
For the past recent years, the rapid increase of mobile users and massive advances in data connectivity technology has solidified social media as the new platform for marketing. While traditional platforms remain vital for some business, social media does not just enable companies to promote their products and services to a wider set of audience but also communicate with them on a more personal level than ever before.However, while most company owners and marketers understand the importance of having a social media presence, many are still clueless on how to leverage it effectively. In fact, according to a Social Media Examiner report, 97% of small businesses utilize social media as a customer acquisition tool, yet a whopping 85% are not even sure of what social media tools are best to ...
Top tips: 5 social trends for 2019 – Netimperative

Top tips: 5 social trends for 2019 – Netimperative

Online Marketing Tips
Michael Kruger, Head of Digital at LEWIS Global Communications looks at social media trends for 2019. For 2019, Michael predicts: 1. CEOs will get social. 2. Brands will build engagement through user-generated content. 3. Chatbots make it personal. 4. Live Video will continue to grow. 5. Augmented reality becomes more accessible. 1. CEOs will get social. “Over the recent years, the public’s trust in organisations has fallen, and with all the online platforms we now have available, a lack of online transparency with your audience is unforgivable. “In 2019, company leaders should embrace social media to share their thoughts, their insights, create relationships with their online community, and, above all, listen to their followers. This will become the norm as communit...
Social Media Influencers: Mega, Macro, Micro or Nano – CMSWire

Social Media Influencers: Mega, Macro, Micro or Nano – CMSWire

Social Media Marketing
PHOTO: Shutterstock With the social media influencer market set to be worth more than $10 billion by 2020, we’re starting to see the influencer marketplace take a recognizable shape. That shape can be split into four categories; mega-influencers, macro-influencers, micro-influencers and nano-influencers — and while it seems that the distinction between these four categories is merely the size of their following, the differences are really far more nuanced. And if you’re looking to dive into the lucrative world of influencer marketing, knowing a mega-influencer from a nano-influencer is absolutely essential. We asked leading industry experts and practitioners to help CMSWire define the influencer types and identify the best use case for each one. What is a Mega-...
Attracting Your Online Audience: 10 Tips For Creating Captivating Content – Forbes

Attracting Your Online Audience: 10 Tips For Creating Captivating Content – Forbes

Online Marketing Tips
To be successful, every business has to tell its stories. These days, such stories are usually told through posting content online in blogs, articles and social media. But just pushing content onto the web is meaningless if it doesn’t interest the audience. In an online world bursting with billions and billions of pages of content — with new content being added every minute — how do you ensure you’re creating compelling content that generates views?Whether it’s defining the details that will capture interest, timing your posts to grab the most views or choosing the right venue for your message, there are strategies that will help your online voice be heard. Ten members of Young Entrepreneur Council offer insights on producing and posting content that will r...
Infographic: Social media marketing insights for the holidays – PR Daily

Infographic: Social media marketing insights for the holidays – PR Daily

Social Media Marketing
Social media is an important channel for marketers looking to make a holiday splash. As consumers begin their holiday shopping for gifts and bargains, they are more and more likely to be influenced by social media posts. A well-placed call to action on Instagram or Facebook, or a LinkedIn campaign, might make the difference between a happy new year and a lackluster holiday season. [RELATED: Join us at Disney World for our Social Media Conference for PR, Marketing and Corporate Communications.] This infographic from Animoto details how marketers should approach social media efforts for the holidays. Insights include: Seventy-nine percent of marketers say they will run a holiday ad on social media this year. Of the marketers who ran a holiday ad last...
This Instagram artist's mock self-help books are honestly too relatable – Mashable

This Instagram artist's mock self-help books are honestly too relatable – Mashable

Self Help
Image: courtesy of JOhan deckmannBy Laura Byager2018-12-10 09:42:45 UTC How to make dysfunctional love last forever is a self-help book I'd personally be very, very interested to read.  Unfortunately, it's not a real self-help book, and it can't help solve that problem. That's because it's really a work of book cover art by Instagram artist @JohanDeckmann, who's page is dedicated to taking the most relatable thoughts and ideas and printing them into fake book covers, which he shares with his nearly 85,000 followers. His mock self-help titles are so relatable, it's actually a crying shame they're not real books (though they are printed on old books from antique stores). Johan Deckmann, a Copenhagen-based artist, psychotherapist, and author, came up with the book-cover art format...
Five Online Marketing Strategies For Law Firms – Forbes

Five Online Marketing Strategies For Law Firms – Forbes

Online Marketing
GettyGetty How can law firms bring traffic to their websites, get more phone calls and generate ongoing referrals and repeat business? Based on my experience working with many law firms and other industries, I can tell you that trust is important to the success of your online marketing campaigns. Your marketing plan should start with building a reputable brand and website, followed by ongoing strategies that educate and hopefully turn website visitors into loyal clients. It's important to be at the forefront of their mind when they need you most. Let's discuss five marketing strategies that can help your law firm reach new clients: 1. Optimize your website. A website needs to be more than a homepage, about page and contact us page. It should be a tool that co...
Marketing strategies that can help small businesses succeed – Economic Times

Marketing strategies that can help small businesses succeed – Economic Times

Marketing Strategy
By Amit KapoorCutting-edge technologies today are disrupting the digital world. These technologies are being used along with digital marketing strategies by organizations of all sizes to stay ahead of the market. The ultimate objective of businesses across industries is to maximize their sales and returns on investment (ROI) while spending the least on cost-per-acquisition (CPA). While businesses have multiple digital marketing strategies that they can implement to achieve their goals, a common myth that prevails in the market is that the micro, small and medium-sized enterprise (MSME) sector cannot avail the benefits of these strategies. However, this is far from the fact. A business of any scale - however small or big - can, and must make use of these strategies to grow and succeed in...