Thursday, March 21News That Matters

Day: December 8, 2018

4 Ways to Lower Your User Acquisition Cost – Business 2 Community

4 Ways to Lower Your User Acquisition Cost – Business 2 Community

Online Marketing Tips
If your SaaS startup is spending more money attracting and converting new users than your customers ultimately end up spending on your product, is it really worth it? Your business will never be profitable if you’re spending way too much money bringing users in. That’s why an important metric to measure is your user acquisition cost.By measuring — and lowering — your user acquisition cost, you can scale your business faster and more efficiently. If you’ve never calculated your user acquisition cost before, don’t worry, it’s a simple formula. All you do is take the total cost of your marketing and divide it by your total number of customers. And if you find your user acquisition cost is too high, what can you do to lower it?Let’s dive in, h...
Infographic: Social media marketing insights for the holidays | Articles | Social Media – PR Daily

Infographic: Social media marketing insights for the holidays | Articles | Social Media – PR Daily

Social Media Marketing
Social media is an important channel for marketers looking to make a holiday splash. As consumers begin their holiday shopping for gifts and bargains, they are more and more likely to be influenced by social media posts. A well-placed call to action on Instagram or Facebook, or a LinkedIn campaign, might make the difference between a happy new year and a lackluster holiday season. [RELATED: Join us at Disney World for our Social Media Conference for PR, Marketing and Corporate Communications.] This infographic from Animoto details how marketers should approach social media efforts for the holidays. Insights include: Seventy-nine percent of marketers say they will run a holiday ad on social media this year. Of the marketers who ran a holiday ad last year...
Self-Help for Palestinians is Focus for Non-Profit, Despite US Cuts – gvwire.com

Self-Help for Palestinians is Focus for Non-Profit, Despite US Cuts – gvwire.com

Self Help
Charity organizations throughout the U.S. are struggling to provide ongoing assistance to Palestinians living in the Middle East following cuts in funding ordered by the Trump Administration. “We have funding to continue doing Palestinian community infrastructure development work over the next few months, but some of that funding has been cut so we won’t be able to do as much for as long as we had hoped,” said the leader of one such aid organization. Sean Carroll is president of Anera (American Near East Refugee Aid), which helps refugees and others hurt by conflicts in the Middle East by providing humanitarian and development assistance. “I think we can get people to step up to meet the gap, but it is a tough time right now.” — ...
Ashley Graham's Guide to Holiday Travel Packing: Makeup Tricks, Self-Care Tips and More – Vogue

Ashley Graham's Guide to Holiday Travel Packing: Makeup Tricks, Self-Care Tips and More – Vogue

Self Help
Ashley Graham is as calm, cool, and collected as supermodels come. And while she daily demonstrates as much with her charming, refreshingly honest candor on her Instagram Stories, her breezy disposition in the hours leading up to her latest appearance as a global ambassador for Revlon, during which she will inevitably be mobbed by adoring fans, cements it.With mom Linda by her side, Graham is still as giddy as she was just under a year ago, when she first signed with the iconic brand, becoming the first ever plus-size model to land a major beauty contract. "I still can't believe it!" she says. "I mean, Revlon was a staple in our home growing up. My mom had all of their lipsticks and nail polishes and that was our thing. And then to be the first curvy girl of my gener...
Derby win is all the motivation that Forfar need – The Courier

Derby win is all the motivation that Forfar need – The Courier

Motivation
© DC Thomson Jim Weir. The fact that they would be the first League One club to beat Arbroath this season isn’t in Forfar manager Jim Weir’s thoughts ahead of today’s Angus derby. The only motivation he and his players need is ending a frustrating run of head-to-heads with their local rivals. Arbroath have won the last five encounters between the two sides. And if you go back further, Forfar have only won once in the last 10. Now the Loons want to start turning the tide at Station Park this afternoon. “I’m sure our fans would love to see us end Arbroath’s unbeaten run,” said Weir. “But the main thing is they are just desperate for a derby victory. “It’s been a while. “We’ve been unlucky in...
New York-based Digital Marketing Company Announces Services to Help Businesses Get Massive Exposure – Press Release – Digital Journal

New York-based Digital Marketing Company Announces Services to Help Businesses Get Massive Exposure – Press Release – Digital Journal

Online Marketing
Customers get specialized services that improves visibility through targeting their audienceFlushing, New York - Web Design at NY would like to announce their digital marketing agency. Some of the services they offer include social media marketing, search engine optimization, online marketing, and web design. The company provides these services to big corporations as well as small businesses, so they can appear in the first page of Google search and be visible to people who need their services. Their team of experts is always ready to help customers get the best out of their digital marketing campaigns. For more information, please visit https://www.webdesignatny.com. "Web design NY is a company dedicated to delivering the best for our customers. Our digital marketing services and strat...
Stop Stalling: The Motivation You Need to Get Your Project on Social Media – Backstage

Stop Stalling: The Motivation You Need to Get Your Project on Social Media – Backstage

Motivation
Photo Source: Shutterstock For most filmmakers, social media can serve as a distraction from writing, shooting, and editing. And why bother? Now that everyone is online plugging their “brand,” is there any hope that your project can break through the noise? As we reach social media’s saturation point, the do’s and don’ts surrounding online interactions have changed a lot from when Instagram and Snapchat were fledgling platforms populated by teens. Launching your project’s online campaign is daunting, but ignore social media at your peril. Now, even micro-budget filmmakers launch sophisticated campaigns to find an audience for their films.   So how should yo...
The Secret to Practicing Truly Nourishing Self-Care – PsychCentral.com

The Secret to Practicing Truly Nourishing Self-Care – PsychCentral.com

Self Help
There are myriad ways to practice self-care. Meditating. Stretching. Reading. Running. Getting a massage. Taking a long, hot bath. Taking a walk. Going to your favorite restaurant. Dancing. Deep breathing. Writing. Taking a break. Taking a trip.But, at its core, the secret to practicing truly nourishing, supportive self-care is to know yourself.As psychotherapist Kirsten Brunner, MA, LPC, said, “self-care can look very different depending on the temperament and needs of the person.”Brunner, a perinatal mental health and relationship expert based Austin, Texas, asks clients to think about the activities that feel the most relaxing to them. And their answers vary. For one person self-care may be 30 minutes of reading. For another person, self-care is watching a favorite show. ...