Saturday, December 15News That Matters

Day: December 6, 2018

Three examples of how reinforcement learning could revolutionise digital marketing – Econsultancy

Three examples of how reinforcement learning could revolutionise digital marketing – Econsultancy

Online Marketing
Machine learning has made rapid progress in the past few years. AI-powered assistants can listen and analyse conversations on social media, take personalisation to an intimate level, and even come up with creative brand names and slogans. The next frontier is to build algorithms capable of making decisions in dynamic settings, when even humans cannot precisely understand what guides their actions.This can be anything from driving safely to determining the ROI of a social media marketing campaign. These are activities that require constant attention and awareness of the shifting environment and force algorithms to predict and account for the consequence of their actions. Reinforcement learning (RL) is the new approach to teaching machines to interact with the environment and receive rewa...
Five Common Digital Marketing Mistakes that Cost Retailers Sales this Holiday Season – MarTech Advisor

Five Common Digital Marketing Mistakes that Cost Retailers Sales this Holiday Season – MarTech Advisor

Online Marketing
Guy Yalif, CEO and Co-founder of Intellimize, gives us insights on the importance of personalization of customer journey, based on the data collected from companies such as Stella and Dot. These companies were able to create 94 million variations of their site this holiday season, based on creating personalized experiences for each customer using AI. As the most crucial period for e-commerce is upon us it’s a good time to consider a few simple ways to drive more revenue from your e-commerce website. Based on our experience working with clients, we’ve identified five common mistakes e-commerce companies make that limit their revenue potential during this key sales period. Let’s review these along with some practical advice on how to use technology to boost your next H...
How Digital Marketing Has Changed Business Forever | Marketing MBA – NEC News & Events

How Digital Marketing Has Changed Business Forever | Marketing MBA – NEC News & Events

Online Marketing
No industry has experienced the revolution and disruption of technology more than marketing. Digital marketing in the past decade has transformed how businesses develop and implement marketing strategy. Where once television, print, radio, billboards and direct mail dominated the industry, the emphasis now is on reaching consumers through the digital world. That’s because, increasingly, that’s where consumers spend their time and do their shopping. The number of online shoppers in the United States reached 209.6 million in 2016. It’s estimated to reach 230.5 million by 2021, making the U.S. one of the largest markets for online consumers in the world, according to Statista. Knowing this, New England College has developed an MBA in Digital Marketing that prepares gradua...
How to Use Social Media to Get Millennials to Buy From You – Entrepreneur

How to Use Social Media to Get Millennials to Buy From You – Entrepreneur

Online Marketing Tips
By following these tips, you'll be sure to create a digital presence that captivates millennial consumers. December 6, 2018 6 min read Opinions expressed by Entrepreneur contributors are their own. Ecommerce sales in the United States are projected to surpass $504 billion by the end of this year -- and millennials are historically a driving force in the ever-increasing growth of online shopping.Related: 10 Laws of Social Media MarketingWhat's better, they are currently the most valuable target demographic for modern businesses.But, with a plethora of digital marketing tactics, remarketing campaigns, email campaigns and more inundating consumers, how can brands capi...
Does Title VII Protect an Employee's Self-help Discovery? – Workforce Management

Does Title VII Protect an Employee's Self-help Discovery? – Workforce Management

Self Help
Suppose one of your employees believes that she was discriminated against because of her protected class. She files a charge of discrimination with the EEOC, and in support of the charge, provides the agency information from your confidential personnel files that she had copied. In response, you fire the employee for violating your confidentiality policy? She then files a new charge, alleging that her termination was in retaliation for her protected activity of gathering evidence in support of her discrimination claim. Does her retaliation claim succeed? Lawyer answer: it depends. Most recent answer: The 4th Circuit Court of Appeals, in Netter v. Barnes. Under the opposition clause, unauthorized disclosures of confidential information to third parties are generally unreasonable.&he...
Digital Marketing For Your Computing Business: What You Need To Know – BCW

Digital Marketing For Your Computing Business: What You Need To Know – BCW

Online Marketing Tips
In today’s technological conditions, the need for a strong digital marketing strategy has been the focus of most business managers. Your computing business’ success will depend on its digital marketing strategy because the right approach leads to new customers, higher sales and long-term development. Traditional digital marketing such as banner ads is no longer useful because they’re more likely to be ignored. It is now the manager’s job to keep up with the latest digital marketing strategies and turn visitors to sales. Here are some digital marketing tips for your computing business: 1. Consider the customer’s needs first The customer is the person who gives your company its sales and profits; so it’s important to focus on building your online prese...
The best APAC digital marketing stats from November 2018 – Econsultancy

The best APAC digital marketing stats from November 2018 – Econsultancy

Online Marketing
Here’s the best Asia Pacific stats we’ve seen in November 2018. The round-up includes news about Singles Day sales, luxury shoppers, ad intelligence, and CX.Be sure to check out the Internet Statistics Database for lots more. Chinese consumers to account for 45% of global sales by 2025 Bain’s latest annual luxury report has revealed that Chinese consumers are expected to account for at least 45% of global sales by 2025. As it stands, shoppers in mainland China account for an estimated 33% of global luxury spend – up from 32% in 2017. The report also states that luxury sales in mainland China grew 18% over the past year to €23 billion, while luxury sales in Japan grew 3% to €22 billion. Across the rest of Asia, retail sales grew 7% at current exchange ra...
Why Nano-Influencers Are a Social Media Marketers Secret Weapon – CMSWire

Why Nano-Influencers Are a Social Media Marketers Secret Weapon – CMSWire

Social Media Marketing
PHOTO: Shutterstock Influencer marketing is becoming mainstream, but the predominant idea that the bigger the influencer, the better your results, isn’t necessarily correct. So, with the assistance of leading industry experts, here we look at a different type of social media influencer’ — the nano-influencer. What is a Nano-Influencer? Unlike regular or mega-influencers, nano-influencers have a much smaller following, usually around 5,000. Compared to larger influencers, a nano-influencer will usually have a more niched-down following that’s interested in something specific, such as fashion, hockey or art. Essentially, a nano-influencer is just starting to accrue a following around a particular topic. This level of potency weakens when the influencer has...
Three Things That Can Sap The Motivation Out Of A Hard Working Team – Forbes

Three Things That Can Sap The Motivation Out Of A Hard Working Team – Forbes

Motivation
GettyGetty Countless entrepreneurs attribute their success to their ability to conquer adversity. At some point in their careers, they were met with a seemingly unbeatable challenge with the potential to derail their entire operation. But they conquered it by persevering when there appeared to be no reason to persevere. What these entrepreneurs often neglect to mention, however, is that the greatest challenges tend to come from places you don’t expect or areas where you aren’t an expert. One example is the all-too-common scenario of a usually motivated, hard-working team becoming careless or apathetic. In my experience as a veteran entrepreneur, I have found that the most effective way to overcome this challenge is to identify the cause. If you're not ...