Thursday, August 22News That Matters

Four Social Media Marketing Tips Every Business Owner Should Follow – BCW

Have you ever scrolled past a sponsored post on your news feed on social media? Then you’re one of the target customers of the brand that published that content. Nowadays, every business owner must recognize the power of social media to influence how consumers decide which products or services to purchase and which ones to ignore.

You should create social media profiles for your brand on various platforms like Facebook, Instagram, Twitter, Pinterest, and YouTube, among others. These platforms transcend physical boundaries and are one of the top ways to draw more traffic towards your website. Here are more social media marketing tips that every business owner should follow.

1. Set Realistic Goals

While social media is a very useful megaphone to promote your business, you should refrain from bombarding your target audience with frequent “buy this” content. After creating your social media profiles, you should create specific and attainable goals for your channels. Define the clear-cut results that you want to get from your social media marketing strategy. Do you want more followers? Or do you want to drive in more traffic to your website? These are some of the questions you should ask during this stage.

2. It’s Still All About Your (Digital) Location

No social media platform is identical to another. Different businesses have varied target audiences and, equally, those diverse groups of people actively use and favor different platforms. Pew Research Center surveyed US adults on their preferred social media sites and here’s what they found:

  • YouTube – The video-sharing platform has become the top site of choice among American adults and a whopping 94% of much younger users aged between 18 and 24.
  • Facebook – 68% of adults admit that they now have Facebook profiles and the majority of those users log in daily. It remains the primary platform for nearly everyone.
  • Instagram – Over the years, Instagram rose to popularity among adults. Meanwhile, 71% of younger Americans use the photo-sharing app.
  • Pinterest – Pinterest continues to be more popular among women, with 41% using the site as opposed to only 16% of men.
  • Snapchat – While people in their mid to late 20s are less likely to use Snapchat, 18- to 24-year-olds are inclined to use the app.
  • LinkedIn – It remains popular with college graduates as well as high-income users.
  • Twitter – Similar to Snapchat, only the younger users have Twitter accounts and use the microblogging platform.
  • WhatsApp – The messaging app is top-rated in Latin America as well as Hispanics residing in the US.

If your products and services cater to younger Americans, you can reach them through Snapchat, Twitter, and Instagram. However, if your goal is to bring in more middle-aged customers, then focus your marketing strategy on Facebook and YouTube. These two platforms are also the safest bet for a more diverse range of audience.

3. Commit to a Posting Schedule

Publishing content on social media can be tedious. However, it is necessary for you to be consistent with your uploads so that your customers can see your brand on their timelines regularly. Conduct your research on the optimal times that you should schedule your postings. Hootsuite is the most common social media management app out there, but there are other great alternatives to Hootsuite that have been developed recently.

An effective scheduling platform should have:

  • Social network integration – It joins together your social media networks.
  • Handy calendar options – You should be able to plan, schedule, and draft content effortlessly.
  • Bulk scheduling – It allows you to schedule up to 100 to 300 posts.
  • Data analytics – This is crucial to know which content attracts your target groups.
  • Collaboration – You must have the ability to delegate tasks and create different accessing permissions to different users.
  • Automation tools – There ought to be tools that allow comment moderation or message responses to be automated.

4. Be Genuine

Nothing beats sincerity. Your content should not sound as if it came from a brand robot spewing out lifeless, boring information. Promote your products in a way that makes them a must-have for your customers without deceiving them. A remarkable social media presence comes from showing your clients the value of your product or service.


Social media is an indispensable tool in advertising your business and your products or services. More than that, it’s a great way to engage with your customers by listening to what they have to say about your brand. The information they give can help you as you continue to improve and hone your craft.

Eric Brown considers himself as a techie and believes that businesses can take advantage of technology in a lot of ways. These traits, along with his determination to help businesses, has motivated him to contribute articles for Site Beginner. Eric’s articles are focused on providing tips and tricks for businesses to build a successful website and a strong online presence. All of Eric’s articles are directed to businesses in different niches and size. When Eric is not writing, he spends time with his family and takes care of his own business.

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