Saturday, December 15News That Matters

Day: December 5, 2018

7 Ways to Upgrade Your B2B Marketing Strategy – Multichannel Merchant

7 Ways to Upgrade Your B2B Marketing Strategy – Multichannel Merchant

Marketing Strategy
The digital landscape and marketing operations are experiencing massive transformation. As the business environment keeps evolving, every company (B2B and B2C) needs to gear up, readjust and adopt the latest methods to prevent the risks of getting tossed into oblivion. We can all agree that B2B marketing is more sophisticated than B2C. For instance, sales cycles are long and tough, and it’s not easy to win the trust of all the players involved. Despite the existence of several methods for winning target audiences, one that will always work is, being personal and human. Let’s take a quick look at various ways you can upgrade your B2B marketing strategies. Brand Storytelling As a growing brand, one of your marketing objectives is to get heard by your target audience. Selling t...
Six DOs and DON'Ts for Online Marketing in E-Commerce this Christmas – PerformanceIN

Six DOs and DON'Ts for Online Marketing in E-Commerce this Christmas – PerformanceIN

Online Marketing
Black Friday marked the beginning of the end of year shopping season, meaning that December will be the time of year where retailers and service suppliers make over a third of their profits. With the trend of many retailers turning away from the high street and choosing to sell online because of the overall accessibility of tapping into new markets, ease of opening an online store and simpler to make use of other marketplaces and sales opportunities, being an online marketer is harder than ever. Creating visibility on the world wide web for your company or client and having an online marketing approach that is efficient, requires extra effort and attention this month. To ensure that you stay on top of your seamless execution this holiday season, we’ve pinpointed six DOs and D...
Booksellers' Social Media Showcases Holiday Marketing Ideas – BTW

Booksellers' Social Media Showcases Holiday Marketing Ideas – BTW

Social Media Marketing
Indie booksellers are posting a whole trove of interesting and creative marketing ideas on their social media pages this holiday season. Here are some of the festive and colorful posts that Bookselling This Week found on bookstores’ Facebook, Twitter, and Instagram accounts: Bards Alley in Vienna, Virginia, showed off its selection of holiday greeting cards, posting on Twitter: “The holidays are a time for reconnecting, and what better way to do that than with a memorable card? Come check out our array of pop-up and holiday cards! #holidays #cards #shoplocal #bookstore.” The Island Bookstore in Duck, North Carolina, paid tribute to the seasonal illustrations of Jan Brett on Instagram: “No holiday is complete without the rich illustrations of ...
Love Island's Dani Dyer is writing a self-help book and yeah, fair enough – Her.ie

Love Island's Dani Dyer is writing a self-help book and yeah, fair enough – Her.ie

Self Help
Well alright then. Love Island's Dani Dyer is going to be writing a self-help book and yeah, fair enough, she probably has the authority to give some decent advice, we'll take it. After all, during her time in the villa, she pretty much did everything right to ensure that she and boyfriend Jack Fincham bagged the crown. She was lovely, she was gas, she was honest, she looked adorable all the time, she didn't let anybody pressure her into Doing Bits on the telly. A great gal all round. Her upcoming book aptly called What Would Dani Do? is going to address a lot of the above too, as well as some other bits relating to the reality star's life. Everything from why her dad decided to call her Dani to some behind-the-scenes Love Island information will be covered in the advice book that's...
Four Social Media Marketing Tips Every Business Owner Should Follow – BCW

Four Social Media Marketing Tips Every Business Owner Should Follow – BCW

Social Media Marketing
Have you ever scrolled past a sponsored post on your news feed on social media? Then you’re one of the target customers of the brand that published that content. Nowadays, every business owner must recognize the power of social media to influence how consumers decide which products or services to purchase and which ones to ignore. You should create social media profiles for your brand on various platforms like Facebook, Instagram, Twitter, Pinterest, and YouTube, among others. These platforms transcend physical boundaries and are one of the top ways to draw more traffic towards your website. Here are more social media marketing tips that every business owner should follow. 1. Set Realistic Goals While social media is a very useful megaphone to promote your business, you should re...
Ventec's Marketing Strategy and Their Newly Appointed Technology Ambassador – I-Connect007

Ventec's Marketing Strategy and Their Newly Appointed Technology Ambassador – I-Connect007

Marketing Strategy
Ventec's Marketing Strategy and Their Newly Appointed Technology Ambassador At electronica 2018, Mark Goodwin, chief operating officer at Ventec International Group, discusses the company’s marketing strategy along with their newly appointed technology ambassador, Alun Morgan, and how he sees the world. Pete Starkey: Mark, it's great to be here amongst old friends. We've known each other and worked together for a long time, and Alun and I have known each other and worked together for probably even longer. I'm very impressed that you've decided to appoint a technology ambassador. What was the rationale behind that appointment? Mark Goodwin: Ventec is heading in the direction of increasingly becoming a technology company. All of the new...
FlipHTML5 Digital Catalog Software Is an All-in-One Online Marketing Tool – PRUnderground

FlipHTML5 Digital Catalog Software Is an All-in-One Online Marketing Tool – PRUnderground

Online Marketing
Industry: Technology FlipHTML5 digital catalog software consists of digital publishing functionalities that are useful in doing online marketing. Hong Kong, China (PRUnderground) December 5th, 2018 Creating digital catalogs is a big challenge to businesses because it would require creativity to coherently present information to the readers. Figuring out ways to effectively distribute these catalogs to their target readers is another predicament to face. Luckily, the CEO of FlipHTML5 was able to provide solutions on these matters by enumerating the advantages that FlipHTML5 users can get in using this digital catalog software. Winston Zhang, CEO of FlipHTML5, said, &...

Seven Effective Methods For Motivating Your Tech Team Members – Forbes

Motivation
As any good team manager knows, team motivation can significantly impact engagement, satisfaction and output. Teams that are not motivated are often not happy and simply cannot produce their best work. After all, tech teams rely heavily on strong engagement to see them through project planning, revision and production stages — phases that can take months or even years. But finding the right methods to generate motivation can be difficult — team members are individuals. So what are some of the best ways to motivate tech teams, and keep them inspired, especially for the long term? To help you find what works, seven members of Forbes Technology Council, below, share their preferred methods, as well as talk about why. Here's what they advise: 1. Understand Member Goals I fi...
Prophets or profits? Wellesley native tackles self-help industry in new documentary – Wicked Local Wellesley

Prophets or profits? Wellesley native tackles self-help industry in new documentary – Wicked Local Wellesley

Self Help
They are recognizable by their mantras, splashed across social media: “find your best self,” “live a full life” or “pursue your passion.” But are life coaches actually modern prophets, or simply concerned with making profits?With his latest project, the documentary “The Weight of Success,” Wellesley native and director/producer M. Douglas Silverstein is challenging viewers to decide for themselves.In working on the documentary, premiering at the Anchorage International Film Festival Friday, Silverstein found a polarizing industry.“Some people think it’s phooey, and some people think it’s magic,” said Silverstein, who no longer lives in town but visits often.“Hopefully,” he added, “if...