Saturday, December 15News That Matters

Day: December 4, 2018

How to Create a Digital Marketing Budget That Works – Vertical Measures

How to Create a Digital Marketing Budget That Works – Vertical Measures

Online Marketing
As the Director of Business Strategy at Vertical Measures, Mike Huber works with potential clients to determine if they are a good fit for our team's expertise and capabilities. He's constantly on the phone or exchanging emails that are full of ideas and thoughtful recommendations based on the potential client's current situation. Mike has a wealth of experience in marketing and advertising. Starting out in newspaper advertising, he has seen the transformation of print to digital. For the past 15 years, he has been involved in online marketing, developing extensive PPC programs and organic SEO tactics, resulting in a significant growth, traffic, and revenue for clients. Mike is an accomplished public speaker and presents frequently on advertising and online marketing topics. Whe...
Digital marketing for financial advisors – Financial Planning

Digital marketing for financial advisors – Financial Planning

Online Marketing
LAS VEGAS — When it comes to generating leads for prospects, old-fashioned referrals and seminars just won’t cut it anymore.“People are searching for advisors online and advisors have to get out of their comfort zone,” said Robert Sofia, CEO of digital marketing firm Snappy Kraken.Speaking at the T3 technology symposium that opened the annual MarketCounsel Summit, Sofia described online marketing strategies as “growth drivers of the future” for financial advisors.Industry tech consultant and T3 producer Joel Bruckenstein agreed. “Advisors are not engaging digitally with clients and prospects as they should,” Bruckenstein said. “They use the least expensive services, aren’t putting up original content and everything looks the sa...
Findit Provides Online Marketing Strategy to Hemp Industry Leader CBDUnlimited.com – GlobeNewswire

Findit Provides Online Marketing Strategy to Hemp Industry Leader CBDUnlimited.com – GlobeNewswire

Marketing Strategy
ATLANTA, Dec. 04, 2018 (GLOBE NEWSWIRE) -- Findit, Inc, (OTC Pink FDIT) and hemp industry leader CBD Unlimited, Inc. (EDXC), both Nevada corporations, see a spike in traffic and sales on the CBDUnlimited.com website after first week of credit card processing approval. CBD Unlimited increased their online marketing budget with Findit after being approved to accept credit card payments online. With the diversified online marketing campaign performed by Findit, sales for CBD Unlimited have increased.CBD Unlimited, a hemp based CBD retail oriented educational e-commerce website, has diversified its online marketing strategy through Findit. CBD Unlimited, Inc. has engaged Findit since June of 2016 to perform a monthly marketing campaign that includes SEO,...
Take our poll: Is the Time Well Spent movement influencing social media marketing plans? – Marketing Land

Take our poll: Is the Time Well Spent movement influencing social media marketing plans? – Marketing Land

Social Media Marketing
Facebook CEO Mark Zuckerberg kicked off 2018 by announcing one of his big goals was “making sure that time spent on Facebook is time well spent.” The concept of time well spent was, in fact, pioneered in 2016 by former Google design ethicist Tristan Harris. The Time Well Spent movement is now championed by former executives at Google, Facebook, Mozilla and other tech firms who formed the Center for Humane Technology (CHT) to raise awareness around the negative impacts of phone and social media addiction. In response, this year, Facebook, Instagram, Google and Apple all designed digital well-being features to help users curb the amount of time people spend on their phones and social feeds. But what do these efforts mean to marketers? Have these initiatives to reduce people...
When is the Right Time to go Digital? – Entrepreneur

When is the Right Time to go Digital? – Entrepreneur

Online Marketing
The customers are already a part of the internet and it is time for the businesses to join in! December 4, 2018 5 min read Opinions expressed by Entrepreneur contributors are their own. You're reading Entrepreneur India, an international franchise of Entrepreneur Media. The digital world is constantly evolving. The growth of technology and devices along with the advent of mobile phones and social media has totally reshaped the lives of people. Technology is present in all spheres of people’s lives- information, shopping, banking, communication, the list is endless. Thanks to technology, the world has become a smaller and a more accessible place.Due to this evolu...
Back to basics: Measuring your social media efforts with unique acquisition channels – Marketing Land

Back to basics: Measuring your social media efforts with unique acquisition channels – Marketing Land

Social Media Marketing
Most organizations are spending a considerable amount of money and resources on their social media marketing efforts. These efforts generally take the form of three types of effort – organic, paid and promoted (also referred to as owned, paid and earned). No matter how you label them, you should segregate them into three unique marketing acquisition channels in your analytics reports to correctly evaluate how effective your efforts are. To segregate traffic driven to your site from various social media properties, you’ll need to configure custom channels in your analytics tool. (For a detailed explanation on how to do this in GA, see the Marketing Land article The Google Analytics Social channel is broken. Here’s how to fix it. Defining custom social channels Before st...
Building Supplies Online appoints first Digital Marketing Apprentice – Builders Merchants Journal

Building Supplies Online appoints first Digital Marketing Apprentice – Builders Merchants Journal

Online Marketing
Building Supplies Online has announced that Jack Harper has joined as its first digital marketing apprentice. The initiative enables the company to proactively develop and augment the pool of specialist ecommerce skills that are essential to its future, while supporting young job seekers in its local community. As a company with strong ethical values and a commitment to its community, Building Supplies Online has been looking at how best to gain the skills and talent that it requires, in a way that aligns with its values and ethos. Exploring the Government’s national apprenticeship scheme, th e company realised that it could easily provide the digital marketing expertise, mentoring and learning support demanded by the scheme, to meet its talent objectives and also offer real oppo...
Vasilije Micic, Efes: 'This is the best motivation that I could get' – Euroleague

Vasilije Micic, Efes: 'This is the best motivation that I could get' – Euroleague

Motivation
It took Anadolu Efes Istanbul just 10 Turkish Airlines EuroLeague games to collect more wins than last season. Efes had a 7-23 record in the 2017-18 season and is 8-2 so far. It went 5-1 in November despite losing playmaker Shane Larkin most of the month. Vasilije Micic stepped up big to become the competition's MVP for November, leading his team in scoring, assists or both in all six games during the month. Micic finished the month having averaged team highs of 18.0 PIR and 6.0 assists, as well as the second-most points (13.3) and third-most rebounds (3.7) for Efes. He finished the month with 35 assists, more than all but two other EuroLeague players, and a performance index rating of 107, which ranked him fifth in the competition over those six games. At age 24, Micic is one of the yo...
Good Morning Gjallarhorn Episode 037 – In The Raw: Where’s The Motivation? – Daily Norseman

Good Morning Gjallarhorn Episode 037 – In The Raw: Where’s The Motivation? – Daily Norseman

Motivation
Good morning Horners! Ted, Drew and I gathered together after that disappointing result coming out of New England against the Patriots. The Minnesota Vikings once again failed to live up to expectations. After a week ago were head coach Mike Zimmer had meetings with his offensive coordinator John DeFilippo and his quarterback Kirk Cousins, and they stepped up and won against the Green Bay Packers, they reverted back to the inexplicable poor playcalling and play execution. All of us tried to discuss it in a coherent, and sometimes drunk manner. [embedded content] There seems to be a severe lack of motivation. It looks like players, and possibly some coaches were going through the motions. When your punter Matt Wile comes strolling out late to be the holder on a field goal attempt. One th...
In conversation with self-help experts Allan and Barbara Pease – watch video – Times Now

In conversation with self-help experts Allan and Barbara Pease – watch video – Times Now

Self Help
Allan and Barbara Pease&nbsp Self-help experts Allan and Barbara Pease were in India to speak at the Times Literature Festival in Delhi. Times Now caught up with them for a chat about their book, ‘The Answer: How to Take Charge of Your Life and Become the Person You Want to Be’. Allan and Barbara Pease are authors of ‘The Definitive Book of Body Language,’ ‘Why Men Don’t Listen and Women Can’t Read Maps’ and ‘Why Men Want Sex and Why Women Need Love’, among others. They have sold more than 27 million copies worldwide, and draw upon their own experience and that of others in ‘The Answer’ to prescribe innovative approaches to fixing and achiev...