Saturday, December 15News That Matters

Day: December 3, 2018

Therapists Share Their Favorite Meaningful Self-Care Tips – PsychCentral.com

Therapists Share Their Favorite Meaningful Self-Care Tips – PsychCentral.com

Self Help
Self-care has many different definitions. It simply depends on who you ask. But what usually doesn’t differ is that self-care is about nourishing ourselves—and it’s absolutely vital.As psychotherapist Emily Griffiths, LPC, said, “The opposite of self-care is self-neglect.” And “neglecting our emotional and physical health leads to increased anxiety, depression, and physical illness.”She noted that self-care is about knowing our limits and not depleting our nervous system. “When we lose sight of our self-care practices, we can experience burn-out,” which “sets ourselves up for getting sick, overwhelmed, and exhausted.”Psychologist Ryan Howes, Ph.D, defines self-care as “the surprisingly difficult—for many of us...
Social Media Marketing in 2019: A Fixture in Communications Ecosystem – PR News – For Smart Communicators

Social Media Marketing in 2019: A Fixture in Communications Ecosystem – PR News – For Smart Communicators

Social Media Marketing
A look at Google searches for several marketing-related PR terms shows social media marketing leading the way. Another trend is the disappointing showing for employee communications. Media relations, as could be expected, is very low in terms in the number of searches being conducted on Google. U.S. vs global searches yield some interesting differences. #gating .col margin-top: 0; #gating .login-submit margin-top: .5em; #gating .gate-text font-size: 14px; To continue reading this article, please log in or become a PR News subscriber. PR News Exclusive Content Subscription Required New Users: Subscribe This content is accessible to PR News subscribers only. Not a PR News subscriber? Become one today ...
LADIGI Company changing the online marketing space in Vietnam – Press Release – Digital Journal

LADIGI Company changing the online marketing space in Vietnam – Press Release – Digital Journal

Online Marketing
Leading Vietnam-based digital marketing education organization, LADIGI Company, aims to help individuals and businesses get the best from their online presence with its Digital Marketing Academy LADIGI Company is a leading Digital Marketing education organization poised with the changing the digital marketing space not only in Vietnam but across the globe. The company aims to help its students, in this case, businesses, business executives, and other such individual harness the immense benefits of SEO and having a strong online presence with easy to understand and tailor-made courses delivered via its Digital Marketing Academy. The internet has changed the way business and communication is done generally, with the emergence of internet marketing allowing businesses to reach their target...
4 Points to Compile an Effective Digital Marketing Strategy – Business 2 Community

4 Points to Compile an Effective Digital Marketing Strategy – Business 2 Community

Marketing Strategy
4 Key Questions to Ask for an Effective Digital Marketing StrategyBefore you put together a digital marketing strategy you need to ask the following 4 key questions below:Identify Digital Marketing GoalWhat is the goal of your Digital Marketing Strategy?What is your budget for the strategy?Who is your target market?Is Re-marketing Required?To understand what we’re asking of these questions, let’s take these questions 1 at a time.1. What is the goal of your Digital Marketing Strategy?Digital marketing can be used for many reasons and if you don’t understand what you want to achieve, then is hard to put together a digital strategy which will meet your goals.Please find 4 key goals for helping to understand how to implement a digital strategy as follows:Branding of Compan...
12 Tips To Optimize Your Messenger Marketing Strategy – Forbes

12 Tips To Optimize Your Messenger Marketing Strategy – Forbes

Marketing Strategy
Messenger marketing can be a valuable channel for businesses to establish and improve communication with their customers. This can take place on platforms like Facebook Messenger, WhatsApp and similar chat-based applications that allow users to connect with brands worldwide.However, if you're new to the messenger game, achieving high engagement rates might seem tricky. Below, our expert panel of Forbes Agency Council members share their strategies for optimizing yourmessenger marketing strategy. Members offer their best tips on optimizing messenger marketing.Photos courtesy of the individual members. 1. Treat It Like Any Other Private Inbox Messenger marketing is exciting and offers great claims for amazing open rates compared to email. While ...
6 Effective Online Marketing Strategies for Small Business – BBN Times

6 Effective Online Marketing Strategies for Small Business – BBN Times

Online Marketing Tips
SEO- Search Engine Optimization This is one of the most effective and frequently used online marketing strategies for small business. SEO helps to increase the number of people visiting your website and so for your small business to thrive you need to ensure that your website is the highest ranking sites on the search result page. You can use SEO in 2 ways: Identify and search for keywords that are most commonly used by customers and then use them throughout the article Provide useful and unique information and content to people who are looking for answers or solutions Mobile Marketing With the advancement in technology, smartphones are the most common devices used by people to surf the web, make phone calls and read emails. Hence, mobile marketing is currently one of the best ...
GreenLight session develops startup marketing strategy – Yale Daily News

GreenLight session develops startup marketing strategy – Yale Daily News

Marketing Strategy
While they were students at the School of Forestry and Environmental Studies, Franz Hochstrasser FES ’18, Matthew Moroney FES ’18 and Kwasi Ansu FES ’18 participated in GreenLight, a workshop series that allows Yale students to generate solutions at the intersection of business and the environment for real-world companies. While pursuing their master’s degrees in environmental management, the three students founded Raise Green, a financial technology that allows its users to invest in climate-focused projects. On Friday, Horchstrasser, Moroney and Ansu returned to Yale to sit on the opposite side of the table — as the company clients. “My participation in the GreenLight workshops were among the most valuable experiences I had as a student, so it was r...
Series of Events Set to Boost Digital Marketing for Welsh SMEs – Business News Wales

Series of Events Set to Boost Digital Marketing for Welsh SMEs – Business News Wales

Online Marketing
A series of Digital Marketing workshops are being run by Superfast Business Wales to boost the online skills of Welsh SMEs. 53% of small businesses have more effective marketing online than offline. Digital marketing can be a really cost effective way to raise your profile, attract new customers, and win new business. Find out how at Superfast’s fully-funded digital marketing workshops. At the free events you will learn essential digital skills such as: How digital marketing tools help engage your target market How to develop digital marketing strategies that generate sales Tips to help you measure what works and what doesn’t Integration of social media platforms such as Facebook, Twitter, Instagram and LinkedIn to a digital marketing plan Utilizing social media dashbo...
Opinion: How useful are business self-help books? – Varsity

Opinion: How useful are business self-help books? – Varsity

Self Help
THEO ARBEZ/THE VARSITY The business world can be a difficult place to navigate — while some people are lucky to have their destination mapped out, others face a slow burn to find the right path to a business goal. In particular, we tend to seek guidance when various paths may be viable but each is laced with different degrees of uncertainty.When friends and mentors fall short, a world of experience awaits on bookshelves — both physical and digital — with self-help books. The self-help industry was valued in the US at almost $10 billion USD in 2016. While the focus for self-help titles cover almost every minutiae of daily life, considering how important a successful career is viewed in society, helping people navig...
Associate, Digital Marketing Analytics job with Penguin Random House | 383099 – mediabistro.com

Associate, Digital Marketing Analytics job with Penguin Random House | 383099 – mediabistro.com

Online Marketing
Location: New York City, New York Function: Writing & Editing Specialty: Operations Level: Experienced (Non-Manager) Duration: Full Time Salary Description: competitiveCompany: Penguin Random House LLC Requisition ID: 27737 The Role:Digital Marketing Analytics Associate, Knopf DoubledayThe Opportunity:The Knopf Doubleday Publishing Group is seeking a Digital Marketing Analytics Associate, who will coordinate and support consumer data initiatives for Vintage/Anchor Book titles, and on titles across whole the Knopf Doubleday Publishing Division.The Responsibilities:Analytics* Spearhead data collection initiatives from existing databases and tools, including customer website data, email response data, and social media accounts* Coordinate data aggregatio...