Saturday, December 15News That Matters

Day: December 1, 2018

B2B Marketing Strategies For The New Year – Forbes

B2B Marketing Strategies For The New Year – Forbes

Marketing Strategy
swrve websiteswrve Marketing in the B2B world is always tough. Let's face it, the topics can be a bit dry, at least compared to the consumer segment. So with the year coming to a close, it's a good idea to think about new approaches. What are customers looking for? What will resonate? To get some answers to these questions, I reached out to various marketing experts. Here's what they had to say: Sense-Based Marketing Brett Zucker, CMO of Monotype: "Thanks to the evolution of new technologies like AR/VR, consumer preferences toward short, ephemeral video content, and the explosion of voice-based devices and assistants, sense-based marketing will take center stage in 2019. We can expect brands and marketers alike to invest aggressively in strategies that appeal...
The best digital marketing stats we've seen this week – Econsultancy

The best digital marketing stats we've seen this week – Econsultancy

Online Marketing
This week’s stats roundup is a corker, if I do say so myself. It includes news about Twitter controversies, AI investments, email in a post-GDPR world, and ever so much more. The Internet Statistics Database is also jam-packed full of interesting stuff too, so be sure to give it a look.Let’s get into it. Thirty three percent of marketers are unable to measure the impact of AI investments A survey by LoopMe has revealed that marketers are spending on average 15% of departmental budget on AI. However, as many as 33% say they are unable to measure the impact of these investments on the business as a whole. Out of the marketers who are able to measure the impact of AI, 31% say they most value the impact on sales, while 29% most value ROI in innovation. In contrast, only 11% most...
A Simple Inbound Marketing Strategy – Business 2 Community

A Simple Inbound Marketing Strategy – Business 2 Community

Marketing Strategy
The most common thing I hear about implementing an inbound marketing strategy is how overwhelming it feels getting started. With so many different moving pieces such as blog content, email marketing, social media, and SEO, it can feel as if there are a hundred things stay on top of all at once.There are a lot of great ways to leverage your marketing with inbound, but it’s better to do a few things very well than to do too many things with mediocrity. When it comes to mastering social media, it’s best to choose one or two networks to start with and then add additional platforms if needed. I believe this is a strategy that can translate with inbound as well.Here’s How to Implement a Simple Inbound Marketing Strategy Starting TodayKnow Your BuyerEven though you already ha...
Tips for Creating a Successful Start-Up Marketing Strategy – Business 2 Community

Tips for Creating a Successful Start-Up Marketing Strategy – Business 2 Community

Marketing Strategy
We’ve worked with many start-ups this past year and have had an opportunity to experience first-hand what has worked and what hasn’t. A strategy is undoubtedly important; without a solid start-up marketing strategy, you’re not positioning your new product in the best possible way.What we’ve seen though is that many, if not most, entrepreneurs are spending hours of time and tons of budget creating their product or service, but for the most part ignoring the marketing component, or leaving it to the last minute. Or, worse, trying to do it themselves.The reality is that you need both: a great product and a great start-up marketing strategy to get off the launch pad. Following are some of the critical elements to consider in developing a winning marketing strategy.Br...
DTI-EMB conducts information session on exports in Butuan City – Business Mirror

DTI-EMB conducts information session on exports in Butuan City – Business Mirror

Online Marketing Tips
THE Department of Trade and Industry-Export Marketing Bureau (DTI-EMB) conducted an information session in Butuan City, Agusan del Norte, from October 1 to 3 at the Grand Palace Hotel.The seminar, under the Philippine Export Competitiveness Program (PECP), was attended by more than 100 participants composed of exporters, business support organizations, Negosyo Center counselors, other government offices and entrepreneurs in the Caraga region. The PECP is an EMB umbrella program that aims to boost the competitive stance of exporters, prospective exporters, and stakeholders through the conduct of information sessions, seminars and other learning activities. For this session, guest speakers from the Bureau of Fisheries and Aquatic Resources (BFAR), Mindanao Trade Expo (MTE) Foundation...
Need to Know: Myles Garrett's motivation vs. JJ Watt? Pass him on the sack leaderboard – clevelandbrowns.com

Need to Know: Myles Garrett's motivation vs. JJ Watt? Pass him on the sack leaderboard – clevelandbrowns.com

Motivation
Myles Garrett and J.J. Watt might exchange pre- and post-game pleasantries Sunday but Garrett made it clear Friday he is in awe of no one. Watt’s significance to Garrett is simple: Garrett still hasn't passed him on the sack leaderboard.  “He is ahead of me (on the list of sacks leaders this season), so that is a motivator,” said Garrett, who has 10 sacks on the season compared to Watt’s 11.5. “Other than that, not really. I know that he is a great player but I play with great players every week.” That’s not to say Garrett doesn’t respect Watt, the perennial All-Pro Texans defensive lineman. Garrett studies Watt’s game and acknowledged that Watt can do everything you want out of a defensive end. He called Watt “one of...