
B2B Marketing Strategies For The New Year – Forbes
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Marketing in the B2B world is always tough. Let's face it, the topics can be a bit dry, at least compared to the consumer segment.
So with the year coming to a close, it's a good idea to think about new approaches. What are customers looking for? What will resonate?
To get some answers to these questions, I reached out to various marketing experts. Here's what they had to say:
Sense-Based Marketing
Brett Zucker, CMO of Monotype:
"Thanks to the evolution of new technologies like AR/VR, consumer preferences toward short, ephemeral video content, and the explosion of voice-based devices and assistants, sense-based marketing will take center stage in 2019. We can expect brands and marketers alike to invest aggressively in strategies that appeal...