Day: December 1, 2018

swrve websiteswrve Marketing in the B2B world is always tough. Let's face it, the topics can be a bit dry, at least compared to the consumer segment. So with the year coming to a close, it's a good idea to think about new approaches. What are customers looking for? What will resonate? To get some answers to these questions, I reached out to various marketing experts. Here's what they had to say: Sense-Based Marketing Brett Zucker, CMO of Monotype: "Thanks to the evolution of new technologies like AR/VR, consumer preferences toward short, ephemeral video content, and the explosion of voice-based devices and assistants, sense-based marketing will take center stage in 2019. We can expect brands and marketers alike to invest aggressively in strategies that appeal...

The most common thing I hear about implementing an inbound marketing strategy is how overwhelming it feels getting started. With so many different moving pieces such as blog content, email marketing, social media, and SEO, it can feel as if there are a hundred things stay on top of all at once.There are a lot of great ways to leverage your marketing with inbound, but it’s better to do a few things very well than to do too many things with mediocrity. When it comes to mastering social media, it’s best to choose one or two networks to start with and then add additional platforms if needed. I believe this is a strategy that can translate with inbound as well.Here’s How to Implement a Simple Inbound Marketing Strategy Starting TodayKnow Your BuyerEven though you already ha...

We’ve worked with many start-ups this past year and have had an opportunity to experience first-hand what has worked and what hasn’t. A strategy is undoubtedly important; without a solid start-up marketing strategy, you’re not positioning your new product in the best possible way.What we’ve seen though is that many, if not most, entrepreneurs are spending hours of time and tons of budget creating their product or service, but for the most part ignoring the marketing component, or leaving it to the last minute. Or, worse, trying to do it themselves.The reality is that you need both: a great product and a great start-up marketing strategy to get off the launch pad. Following are some of the critical elements to consider in developing a winning marketing strategy.Br...