Saturday, February 16News That Matters

Day: November 18, 2018

Elon Musk's Bizarre Twitter Marketing Strategy

Elon Musk's Bizarre Twitter Marketing Strategy

Marketing Strategy
Nickolas Roberson | United States Elon Musk is quite a curious and peculiar individual. The man has 120-hour work weeks and sleeps in his factories for days at a time, and he has also been seen insulting an analyst during a Tesla earnings call. Musk also appeared on Joe Rogan’s podcast, discussed his companies and smoked a blunt, and has been accusing the British diver, Vernon Unsworth, who helped save 12 members of a junior Thai soccer team trapped in a cave, of pedophilia; the investor and business magnate is constantly stirring up a storm. Yet there is one thing that is the most peculiar of them all: his Twitter account. The utilization of Twitter by CEOs of major corporations is usually very limited; their posts and tweets are low in frequency and presence, yet high in rectitu...
Cuddington author pens best-selling self-help book

Cuddington author pens best-selling self-help book

Self Help
A CUDDINGTON schoolboy who became a PR expert has written a self-improvement book that has become a number one bestseller. Dave Sawyer, who grew up in Moss Lane, published his first book two months ago, and for seven weeks it has been the top-selling book in Amazon Kindle’s personal finance category. The book, titled RESET, is described as ‘an unconventional early retirement plan for midlife careerists who want to be happy’. The 46-year-old said: “I wrote RESET because it’s the book I would have wanted to read six years ago. Its aim is to help midlife professionals aged 35 to 60 take a step back, reset and restart their lives. “It gives readers a practical, thoroughly researched early retirement plan, and is the first book to transla...
Pay only $29 for this extensive set of courses in social media marketing

Pay only $29 for this extensive set of courses in social media marketing

Social Media Marketing
Just to let you know, if you buy something featured here, Mashable might earn an affiliate commission. Be social.Image: pexels By TEAM COMMERCEMashable Deals2018-11-18 10:00:00 UTC We hate to break it to you, but posting perfectly-edited photos on Instagram during "prime time," writing a few advice pieces on Medium, and posting Gary Vee inspired updates on LinkedIn do not exactly constitute as social media marketing. Real social marketing involves a deep understanding of the inner workings of different social platforms — whether it be Facebook, Twitter, Instagram, YouTube, or even Reddit — and planning a strategy on how to best amplify your content and connect with people on each channel. It all sounds like tough work, and that's because it is. But the benefits far...
Canelo Alvarez's motivation: MSG, shot at history, fan-friendly deal

Canelo Alvarez's motivation: MSG, shot at history, fan-friendly deal

Motivation
6:00 PM ETMEXICO CITY -- Several factors motivate boxers at specific points in their careers. What is driving Canelo Alvarez to make history for his Dec. 15 super middleweight fight against Rocky Fielding is having the privilege to fight for the first time -- and win -- at the mecca of boxing known as Madison Square Garden, which hosted eight of Muhammad Ali's bouts.In an exclusive interview with ESPN Deportes' A Los Golpes, the Mexican fighter also admitted that one the factors that tipped the scales toward his eventual signing with DAZN -- aside from the $365 million deal -- was its fan-friendly format."We've been wanting to fight in New York for several years," Alvarez (50-1-2, 34 KOs) said. "It's been offered to us many times but for whatever reason it didn't happen. But now we have...