Saturday, December 15News That Matters

Day: November 15, 2018

A Grunenthal First: Establishing A US Presence With A Tailored Marketing Strategy

A Grunenthal First: Establishing A US Presence With A Tailored Marketing Strategy

Marketing Strategy
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This motivation is making me uncomfortable

This motivation is making me uncomfortable

Motivation
I don’t consider myself to be an overly negative person. I’ve had a half-full glass a time or two in my life. Like, just yesterday, I woke up and said — actually, out loud — “Today is going to be a good day. Upbeat and positive.” Now, I told myself, get your fat butt out of bed. But even in these optimistic (for me, at least) moments, I find it difficult to get down with the whole mindful, affirmation-fueled “self-care” movement people preach about these days. Call me cynical, but it just strikes me as silly most of the time. For instance, I started selling on Poshmark recently and, while I find it fun making money off of clothes I don’t (or can’t — see above fat reference) wear anymore, I find the motivational push notif...
6 Tips to Choose the Right Digital Marketing Agency

6 Tips to Choose the Right Digital Marketing Agency

Online Marketing Tips
If you’re a marketer or a business owner, we’re sure you’re well aware of the world of digital marketing. But what happens when you need to hire the right digital marketing agency for your business? Hiring the right digital marketing agency can do wonders for a small business and is sometimes even considered a crucial part of running a business. Having a digital marketing agency in place ensures you have a team of professionals that take care of the online presence of a business. They ensure that your business products and services are being promoted to the right people in the right places and at the right time. However, there are thousands of digital marketing agencies for small businesses. So as a marketer or business owner, how do you select the right digital marke...
GetResponse Launches Beam Social Media Marketing App

GetResponse Launches Beam Social Media Marketing App

Social Media Marketing
GetResponse, a provider of digital and email marketing technology, has launched Beam to help users create videos, animated slideshows, and photo collages and promote them on social media.With Beam, users can take existing photos and images, insert them into one of more than 150 templates, apply visuals, graphics, and text, and customize the videos, slideshows, and collages to reflect their brands. The visuals are uploaded to Facebook, Instagram, and Twitter.Beam then provides insight on what's trending online and features analytics for tracking and continuously improving the performance of online marketing campaigns."For more than 20 years GetResponse has provided the platform to enable small business owners to succeed with online marketing through email, webinars, CRM systems, and mark...
These Tips from Top Trainers Will Give You Serious Workout Motivation

These Tips from Top Trainers Will Give You Serious Workout Motivation

Motivation
Getty ImagesUberImages Making excuses to opt out of your training is easy during this time of year. It’s too cold and windy to ride outside. It’s too dark and dreary to hit the gym after work. And you’re too busy with the holidays swiftly approaching to squeeze in a workout. Then suddenly, you find yourself skipping daily sweat sessions, missing weekly long rides, and indulging a little too much on holiday cookies.You’re not alone. We all struggle to get up and work out sometimes, but don’t let yourself fall into a training rut this winter season. Whether you need a little extra push to keep up your outdoor riding or head to the gym for some cross training, these 30 tips from certified trainers a...
Finding motivation

Finding motivation

Motivation
Motivating people to perform their work at a high level of execution is one of the most challenging tasks a manager has to accomplish. In fact, only managers at an advanced level of skill or an exceptional manager even take the time and mental energy to figure out what motivates their individual employees. I define motivation as those individual aspects or traits of each person’s identity that impels a person to do or not do certain activities because they want to or don’t want to do them. For example, let’s take the trait of an employee who is just naturally neat and tidy about everything he or she does. Now, why one person is meticulous and another person is sloppy and loose about everything is a psychological issue. I don’t recommend as a manager you spend muc...
Three Effective Digital Marketing Strategies For Law Firms

Three Effective Digital Marketing Strategies For Law Firms

Online Marketing
PexelsPexels Our world has become increasingly interconnected, thanks to the internet. Consumers have responded in kind, and the legal profession has not been left behind. In my experience managing accounts for a variety of legal clients, there are several key aspects of a digital marketing campaign that should be emphasized for success. Organic Results Organic results mean that the people searching do not type in names of specific legal professionals or firms. Instead, they use more general terms, such as “advice about wills” or “divorce lawyer.” In other words, these users will be willing to click and engage with the site that appears to provide them with the best advice. For a law firm to gain attention from these se...
Richer Analytics Makes Zoho Social a Powerful Platform for Social Media Marketers

Richer Analytics Makes Zoho Social a Powerful Platform for Social Media Marketers

Social Media Marketing
PLEASANTON, Calif--(BUSINESS WIRE)--Nov 15, 2018--Today, Zoho announced major updates to Zoho Social, its social media marketing platform. The new version provides deep analytics into social media metrics such as reach, impression, and engagement, while the latest Facebook Lead Form integration with CRM field-mapping allows users to map and sync lead information from Facebook Lead Ads with records in Zoho CRM. Users can also manage their Google My Business listings and reviews without leaving the interface, and have a greater control on their publishing schedule with the CustomQ feature. “Social analytics has been one of the most sought-after requirements for social media marketers around the world, and most tools either don’t offer deep analytics or do not con...
Digital Marketing and Events Specialist

Digital Marketing and Events Specialist

Online Marketing
OVERVIEW: Reporting to the Director of Marketing and Communications, the Digital Marketing and Events Specialist is responsible for social media and special event planning and execution, including graduation, the speaker series, and occasional Dean’s office events. This role will also serve as general project-management support to the Gabelli School marketing team. This individual advances the Gabelli School’s strategic objectives by contributing broadly and flexibly to a range of initiatives. RESPONSIBILITIES: Plans and executes social media strategy across multiple channels, producing high-quality, multi-media content (text, photography, videos, infographics) to tell the Gabelli School’s story, with the goal of engaging a variety of audiences: undergraduate an...