Saturday, November 17News That Matters

Day: November 7, 2018

Company news: Sandy Baker has been promoted at Research & Marketing Strategies

Company news: Sandy Baker has been promoted at Research & Marketing Strategies

Marketing Strategy
Sandy Baker has been promoted to vice president for corporate strategy and vice president for healthcare consulting & analytics at Research & Marketing Strategies, Inc. Baker has been with the company for seven years. Most recently, she acted as senior director of business development & corporate strategy. Baker brings more than 30 years of experience in marketing, sales, communications, government relations, business development and community outreach. Let's block ads! (Why?) Source link

Self-help satire and Danny Click show are best bets

Self Help
Courtesy of Throckmorton TheatreProvided by the Dance PalaceSelf-help spoof Self-help gurus like Tony Robbins are the butt of the joke at the Tommy Lama Comedy Experience, a satirical comedy show performed by comedian Tommy Savitt. Under the persona of master healer Tommy Lama, Savitt pokes fun at the motivational movement and spiritual healing at 8 p.m. Friday at the Throckmorton Theatre at 142 Throckmorton Ave. in Mill Valley. Admission is $20 to $30. Call 415-383-9600 or go to throckmortontheatre.org. Blast from the past It has been 20 years since Marin musician Danny Click released “Forty Miles,” his debut album on the forefront of the Americana and alt-country genres. In honor of its 20th anniversary, Click and his band, the Hell Yeahs...
Digital Marketing Agencies and SEO Providers Boost Business and Lead Generation with New Software Powered by …

Digital Marketing Agencies and SEO Providers Boost Business and Lead Generation with New Software Powered by …

Online Marketing
Competition for Online Advertisers and SEO Agencies GrowsGoogle, the most popular search engine in the world, has about 94% of the mobile search engine market share worldwide and a 92% share on all platforms.1 About 800 million people use the service every month helping the search engine giant to sell over $100 billion dollars of online ads in 2018 alone.2 A large part of Google's revenue comes from digital agencies, but competition has grown in the ever-expanding online advertising marketplace. One of the reasons for the big competition between both digital agencies and the company itself is that Google Ads is built on the auction principle, which makes many popular keywords expensive to advertise. Because of this, most advertisers have to consta...
As the holidays approach, three ways to tune-up your self-service

As the holidays approach, three ways to tune-up your self-service

Self Help
Source: Pexels.com It’s the first week of November which means the ramp up to the holiday seasons has begun. Regardless of your company’s industry, the holidays probably means three things: a higher volume of customer service inquiries, anxious customers seeking fast answers, and customer service agents taking time off. It’s the perfect storm. Granted, most of the customers’ concerns aren’t new. You address these common questions time and time again: Where is my order? Where can I find more information about your product or service? What’s your return policy? What kind of warranty do you offer? … there’s just going to be a higher volume of these requests coming in, paired with everything else you already deal with … along with poss...
Crowd Mobile transitions to social media marketing focus

Crowd Mobile transitions to social media marketing focus

Social Media Marketing
Australian-listed mobile entertainment and digital media company Crowd Mobile says it is continuing to shift its focus towards the growing social media marketing industry, as it released results projecting first half revenues of $1.25 million for FY 19. As announced to the market in August, Crowd Mobile (ASX:CM8) says it is currently undertaking an operational transition to focus on its core strength in social media marketing. In its latest statement to the market, Crowd Mobile says the transition allows it to leverage synergies across all three of its divisions - Media, Subscription and Q&A - and gives it a clear positioning in a high growth area. “When complete, the company will transition from being product centric to a platform company, focused on social medi...
PinkCilantro on 2018's Digital Marketing Trends

PinkCilantro on 2018's Digital Marketing Trends

Online Marketing
PinkCilantro is a Houston-based digital marketing company. PinkCilantro takes your success seriously and provides solutions to marketing issues using a data-driven approach. Their unique perspective on the market enables them to make bold choices for their clients. Basya Bensushan shares the top 5 digital marketing trends of 2018 and explains how they can benefit your business. 1. Chatbots and AI Chatbots can greatly enhance your users’ experience on your website. With a chatbot, a customer can ask questions and leave contact details without having to wait for a human to answer the text messages. Many chatbots are so sophisticated, it’s difficult to tell that you are talking to a computer and not a person. Having a live chat function on your website gives the impression that...
How to evolve your mobile marketing strategy

How to evolve your mobile marketing strategy

Marketing Strategy
It wasn’t long after the iPhone’s launch that every brand decided it needed an app. But how many of those apps have made a meaningful difference in the lives of consumers – or for the brands that created them? “Everybody thinks about mobile as a channel,” regional director for the customer interaction platform Swrve, Scott Mirabello, tells CMO. “But mobile is not just one channel. There are actually about 17 different channels on that device, from email and social messaging and text messaging to apps. The channels that sit on that device are also going to continue to evolve. “So it is about creating more of a customer-first, multi-channel a...
Mgr Market Strategy

Mgr Market Strategy

Marketing Strategy
Altice USA (NYSE: ATUS) is one of the largest broadband communications and video services providers in the United States, delivering broadband, pay television, telephony services, proprietary content and advertising services to approximately 4.9 million Residential and Business customers across 21 states through its Optimum and Suddenlink brands.From high-speed broadband and ultra-HD video, to digital advertising solutions, local news and voice offerings, we are making connections possible around the country -- to businesses, to consumers, to communities, to schools, to hospitals, and everyone in between.The B2B Customer Retention & Loyalty Manager is responsible for the development and analysis of retention, churn reduction actions across SMB, Mid-Market and Enterprise Segments. Re...
Internet Marketing Company, fishbat, Explains the Importance of Social Listening Tools

Internet Marketing Company, fishbat, Explains the Importance of Social Listening Tools

Online Marketing
PATCHOGUE, N.Y., Nov. 7, 2018 /PRNewswire/ -- As part of their mission to teach companies how to maximize sales in a digital world, internet marketing company, fishbat, explains the importance of social listening tools. No business exists in a bubble. Big or small, when a company has customers, there's some sort of discussion going on online that can provide valuable insights that can be leveraged to increase growth. Discussed below are some of the benefits of social listening when it comes to promoting a brand. Monitor Brand Health. Social listening goes deeper than simple social media monitoring, and can provide a pretty accurate picture of the types of discussions going on regarding a business across social networks. While many businesses keep an eye on their mentions and discus...