Saturday, November 17News That Matters

Day: November 6, 2018

How To Practice Self-Care On Election Day If You're Anxious About The Results

How To Practice Self-Care On Election Day If You're Anxious About The Results

Self Help
If you’re feeling Election Day-related stress or anxiety today, you’re not alone. According to a recent survey by Everyday Health, people in the United States are feeling a lot of stress these days. Given that there are so many crucial issues on the line with today’s midterm elections, from reproductive rights to immigration, many people might be feeling anxious today. Knowing how to practice self-care on Election Day if you’re feeling anxious about the results can help make a major difference in how well you get through the midterms.The elections can be frustrating for myriad reasons: You might wait an hour to cast your vote at 8 a.m., only to have to work all day while waiting for results to start coming in around 9. For people who want to vote but aren't able ...
37 Self-Care Products Under $20 Trending On Amazon That You Effing Deserve Too

37 Self-Care Products Under $20 Trending On Amazon That You Effing Deserve Too

Self Help
When it comes to online shopping, there's impulse buying (typically done with a credit card in one hand and a glass of wine in the other), and there are self-care products that help you achieve a much-needed a mental holiday. As someone who tries to avoid unnecessary clutter, I believe that the latter is a better use of my paycheck.Don't get me wrong. I've amassed a fair amount stuff since moving out of my childhood room and into a new apartment — probably because I work with products day in and day out, and sometimes, that "add to cart" button is just too tempting. But I can confidently say that the self-care products trending on Amazon have been among my best buys. If it contributes to my meditation exercises, yoga practice, self-compassion abilities, or gratitude leve...
Marketing Day: LinkedIn Campaign Manager, Google Ads tips, US data privacy laws

Marketing Day: LinkedIn Campaign Manager, Google Ads tips, US data privacy laws

Online Marketing Tips
Here’s our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web. From Marketing Land: Stop monthly newsletters: Learn how to make the most of your email listNov 6, 2018 by Jessica Foster Nurture your email subscribers with a sequencing strategy, taking care to identify where customers are on the buyer’s journey, and providing great content. Limited time: Lock in exclusive savings to SMX WestNov 6, 2018 by Marketing LandSerious marketers are making it a priority to attend THE premiere search marketing conference in 2019: Search Engine Land’s SMX® West, January 30-31 in San Jose. Register by November 17 to lock in Super Early Bird rates, our lowest rates available. Hurry, this offer expires soon! LinkedIn ...
4 Online Marketing Tactics Brick-and-Mortar Stores Can Leverage

4 Online Marketing Tactics Brick-and-Mortar Stores Can Leverage

Online Marketing
Just because you own a brick-and-mortar store, doesn’t mean you have to stick to advertising on billboards and bus stops. You can use many of the online marketing strategies that big retailers on the web use to get traffic to their site and leverage them to get more foot traffic to your local business.Consumers today use the internet for more than just shopping online — they use Google to actually find local businesses in their area. In fact, 88 percent of consumer local business searches on a mobile device either call or visit the business within 24 hours. So how can you market your local business on the web like the big guys?Get online and drive more new business through your doors, check out these four marketing tactics brick-and-mortar stores can leverage.1. Build an ema...
Holiday marketing strategies 2018 from Helpshift

Holiday marketing strategies 2018 from Helpshift

Marketing Strategy
Holiday marketing strategies can be challenging, but a new study from Helpshift provides insight into retail and e-commerce support inquiry patterns during the holiday sales surge and shows just how critical automations and self-service options are for keeping support operations running smoothly. New proprietary internal data has been released from Helpshift, the company whose AI-powered customer service platform enables consumer brands to message back and forth with their customers to get their questions answered efficiently. Helpshift’s inaugural Holiday Performance Index includes data from the company’s retail and e-commerce customers for the 2017 holiday season, defined as the dates between November 22, 2017 and Januar...
Tencent Unit Invests In Chinese Online Marketing Startup

Tencent Unit Invests In Chinese Online Marketing Startup

Online Marketing
Tencent Unit Invests In Chinese Online Marketing Startup (Yicai Global) Nov. 6 -- Tencent Holdings has invested CNY16 million (USD2.3 million) in Chinese online marketing startup Shengcan Technology through one of its units. The Shenzhen-based tech giant has become a shareholder in Shengcan Technology by way of capital increase, according to a statement from fellow investor SZZT Electronics yesterday. Linzhi Tencent Technology and SZZT Electronics expect to invest CNY16 million and CNY20 million, respectively. The Tencent unit will hold a 4 percent equity in the firm after the deal. Founded by former Tencent executives, Shengcan Technology initially provided customized online marketing for traditional enterprises through the use of open application p...
ContentWriters to Feature at Digital Marketing World Forum for Second Consecutive Year

ContentWriters to Feature at Digital Marketing World Forum for Second Consecutive Year

Online Marketing
NEW YORK, Nov. 6, 2018 /PRNewswire/ -- ContentWriters is proud to be a featured expo at this year's Digital Marketing World Forum (DMWF) being held at the Javits Center in New York City. This is the second time in as many years that the content marketing agency has featured at this event. DMWF is an annual marketing conference that focuses exclusively on digital marketing and content creation. The event brings together the best minds in digital strategy, branding, analytics, content, retail marketing, customer retention, and social media. This year boasts an incredibly robust group of industry luminaries such as Kevin Hartman, Head of Analytics - Consumer, Government & Entertainment Sector, Google; Erin Gang, Head of Influencer Market...
Hospitality Social Media Marketing News – November 6, 2018 Issue

Hospitality Social Media Marketing News – November 6, 2018 Issue

Social Media Marketing
We’re nearing the end of the year and are getting ready for the big holiday rush, but now is no time to let your social media marketing slide. There have been a lot of new updates that have rolled out in the past week that are directly relevant to hotels and resorts, to let’s dive in and look at each one. Facebook Caught Inflating Video Metrics  Facebook has recently come under fire with the accusations that they’ve been inflating video metrics, making it look like people were watching more video than they were. Facebook has admitted to this in the past, but a current lawsuit is suggesting that the inflation was much higher than acknowledged. Instead of being inflated by 60-80%, research has shown that it was likely closer to 150-900%. Wh...
The best APAC digital marketing stats from October 2018

The best APAC digital marketing stats from October 2018

Online Marketing
It’s a relatively brief roundup of Asia-Pacific digital marketing stats this month, but containing plenty of fascinating insight into smartphone usage in the region, from China to India to Southeast Asia. Let’s start in the rarefied air of the luxury market in China.(And remember to swing by the Internet Statistics Database if you want more stats) Ninety five percent of Chinese luxury sales happen offline, but… Jing Daily reports on Tencent execs speaking at Advertising Week in New York about a new report conducted with Boston Consulting Group on the digital behaviours of Chinese luxury consumers. The report predicts China’s personal luxury goods market will grow by 6% every year until 2024, reaching $187 billion in value. By this time, Chinese luxury consumers ...