Saturday, November 17News That Matters

Day: November 2, 2018

How to Build an Effective Referral Marketing Strategy for Your SME

How to Build an Effective Referral Marketing Strategy for Your SME

Marketing Strategy
Winning new clients is the aim of the game for all startup businesses. Of course to win a new client and gain exposure for your company a portion of time and money will be spent on marketing your business. A recent study of 1,394 SME business owners found that the average SME owner will be putting around 16% of their 2018/19 on marketing. With budgets being tight in SME’s, it’s crucial to have a marketing focus in place that makes use of cost-effective means to generate business. Often a cost-effective solution can be found not in generating cold leads, but by building good relationships and offering quality service with your current clients to encourage warm leads through referral.Sounds simple but how does this work in reality?Referrals are the most cost-effective way to s...
Local entrepreneur shares online marketing knowledge

Local entrepreneur shares online marketing knowledge

Online Marketing
HANCOCK, Mich. (WLUC) - Online marketing has become key for both large corporations and small local businesses. Digital marketing series Bytes with Bugsy seeks to educate local businesses in web marketing and social media. Bugsy Sailor is a local entrepreneur and self-taught web geek. In his series, which he presented at 101 Quincy today, he covers four areas of online marketing: general best practices, generating web traffic, social media practices and search engine optimization in marketing. "It is hard to take it all in. I do this professionally every day and I can't even absorb all of the changes that are happening on all of the platforms. It is a lot, so I think it is really easy for someone to get overwhelmed. I think all you ...
WMA – Marketing Strategy Manager (US)

WMA – Marketing Strategy Manager (US)

Marketing Strategy
WMA exists to create impactful results for its partners across the digital space. We connect brands, artists and audiences through the convergence of digital media, from music and entertainment, to lifestyle and technology.The WMA network is highly experienced and extends globally, with bases in London, New York, LA, Nashville and Melbourne, to provide a fully integrated digital service.By building strong relationships and original engagements we work to create something truly memorable for our clients.Current clients: Republic Records, Interscope Records, Hollywood Records Global / UK clients: VEVO, Sony Music, RCA, Roc Nation, PolydorThe RoleWMA is looking for an experienced Marketing Strategy Manager to join the global team, based in our Nashville office.The individual is expected to...
How To Successfully Combine Digital And Offline Marketing Strategies

How To Successfully Combine Digital And Offline Marketing Strategies

Marketing Strategy
How do I combine digital marketing strategy with offline marketing strategy? originally appeared on Quora: the place to gain and share knowledge, empowering people to learn from others and better understand the world.Answer by Heidi Zak, Co-Founder and Co-CEO of ThirdLove, on Quora: Offline marketing often seems like a risky proposition for e-commerce companies. Today, everything is tracked, measured, analyzed, and organized. Clicks are counted, and page views are neatly displayed on spreadsheets. To put money behind a marketing channel where results are difficult to track seems strange, or even foolish. Yet I’d argue that offline marketing channels have plenty of potential in the digital age. While you can’t get immediate stats on the exact number of clicks and conver...
Quantzig Reveals Factors Impacting the Future of Social Media Marketing

Quantzig Reveals Factors Impacting the Future of Social Media Marketing

Social Media Marketing
LONDON--(BUSINESS WIRE)--Quantzig, a pure-play analytics solutions provider, has announced the completion of their latest article on the factors impacting the future of social media marketing. Over the past decade, social media platforms have evolved to become a multi-billion-dollar company. They have a tremendous impact on each domain of our life. Also, over time, these platforms have witnessed a gradual shift from personal interactions to business interactions. Consequently, companies have started focusing more on providing new and better experiences for the users to keep them engaged with the brand. This gradual shift has led to the growth of social media marketing platforms. “To...
Ridgewood is driven by motivation, teamwork

Ridgewood is driven by motivation, teamwork

Motivation
Jason West Correspondent Published 10:29 AM EDT Nov 2, 2018 WEST LAFAYETTE - Too many, the season Ridgewood Generals put together on the gridiron may have been a little bit of a shock.However, getting to week 11 is an all to familiar occurrence for the Orange and Black who will host Amanda-Clearcreek at 7...
Tommy Heinsohn stops Kyrie Irving to talk about motivation

Tommy Heinsohn stops Kyrie Irving to talk about motivation

Motivation
Kyrie Irving says that Tommy Heinsohn encouraged him to get in better shape, Tommy stops Kyrie in lay-up line. Click here to download the new MyTeams App by NBC Sports! Receive comprehensive coverage of your teams and stream the Celtics easily on your device. NBC SPORTS BOSTON SCHEDULE Highlights from the Celtics 117-113 victory over the Milwaukee Bucks Click here to download the new MyTeams App by NBC Sports! Receive comprehensive coverage of your teams and stream the Celtics easily on your device. NBC SPORTS BOSTON SCHEDULE A look at all 24 of the three-pointers the Celtics made vs. the Bucks to set a new franchise record ...
How Business Owners Can Become Better At Marketing, From A Tech Perspective

How Business Owners Can Become Better At Marketing, From A Tech Perspective

Online Marketing
Every business owner knows that marketing is imperative to a company’s growth and success, but not every business is up to speed with how to reach target audiences and manage marketing efforts in the most efficient way possible -- particularly when it comes to the use of IT. As a startup managed IT services provider, my company has grown a lot over the past several years, and we’ve learned a tremendous amount about marketing as a result. We learned firsthand that companies that choose the right digital marketing tools for their business typically enjoy substantial cost savings and strategic business growth. Periods of rapid growth equal periods of intense learning for businesses, especially when it comes to what effective marketing is all about. The challenge with digital m...
How Small Businesses Can Tap Into The Content Marketing Gold Mine

How Small Businesses Can Tap Into The Content Marketing Gold Mine

Marketing Strategy
Too many new businesses needlessly fail. Business owners, especially small business owners, tend to face a plethora of challenges that can make or break their overall business objectives. One major roadblock for new business owners and entrepreneurs is learning effective content marketing. Based on what I have seen, there are three common content marketing mistakes and some things businesses can do right now to ensure they have a successful content marketing strategy. Mistake 1: Lacking An Actual Content Marketing Strategy Before a business can reap the benefits of content marketing, they need to have an actual content marketing strategy. Marketer and search engine optimization (SEO) expert Neil Patel wrote in a recent blog post, “Your success in content marketing has everyth...