Saturday, November 17News That Matters

Day: November 1, 2018

Social Media Marketing Gaining Momentum in Rwanda

Social Media Marketing Gaining Momentum in Rwanda

Social Media Marketing
In 2000, Alexis Sibomana opened a footwear shop at Kimisagara Market in Kigali City, expecting to earn huge but 15 years later he was still wondering whether he took the right direction. It was until 2015 when a friend introduced him to a platform that his life got real sense and direction for good. “He welcomed me to a Whattsap group called Buy and Sale. At that time, guys were entering just to date girls on the platform, but once I joined, I took good use of the group’s brand name and started promoting my products,” Sibomana said. “A few days later, the man who introduced me to the group left it because he was not gaining anything out of it but for me, I remained.” The man recalls that at first he posted a pair of men’s shoes an...
Top 6 Marketing Tips for HVAC Pros

Top 6 Marketing Tips for HVAC Pros

Online Marketing Tips
By Elaine Duraes Small installers and contractors can face an uphill battle when it comes to self-promotion ­— tight budgets, time constraints, and lack of dedicated marketing personnel and resources leave some wondering how and where to start. Marketing can be as simple or as complex as you want it to be, and even the busiest professionals can use these six easy tips to boost their business: 1. Get free support for being a great installer. Just like credit card companies and airlines, manufacturers often offer free programs where, after going through a selection process, star installers can be rewarded for their work with access to business or website support tools, or local advertising paid for by the manufacturer. Other benefits of joining these programs include support wit...
8 Worst Internet Marketing Fails That Became Company Nightmare

8 Worst Internet Marketing Fails That Became Company Nightmare

Online Marketing
Photo by Pexels, CC0 1.0 Marketing is no piece of cake, especially in the current era when consumers are rather sensitive and sophisticated at the same time. Even a simple looking regular marketing campaign can cause a storm of controversies. With the internet, it has gotten even more complex as the exposure is gargantuan and there are so many eyes following at all times. As of 2018, there are over 68 million monthly active users on Twitter in the US alone and that means a tweet is seen by millions as soon as it is on the internet. There have been much marketing fails over the years that have proven the fact that companies need to think things through before sending out a tweet or posting a video. Some campaigns and posts have destroyed company images, plummeted stock prices, and cause...
GW's newest marketing strategy: social media influencers

GW's newest marketing strategy: social media influencers

Marketing Strategy
Updated: Nov. 1, 2018 at 9:30 a.m. The marketing department is tapping a group of students, alumni, faculty and staff to push GW’s brand on social media. Fourteen individuals with connections to the University received packages of GW-branded merchandise in the mail last month, the start of the “GW Ambassadors” program created by the athletics and marketing departments, officials said. Leslie Ogus, the director of licensing, marketing and creative service, said the program picked GW’s biggest “fans” to highlight the University on social media. “We want to build upon our GW spirit and enhance the experiences of students, alumni, faculty and staff and look forward to engaging the whole community through these efforts,” she said. Ogus said amb...
How To Spur Motivation And Fight Complacency As A Business Leader

How To Spur Motivation And Fight Complacency As A Business Leader

Motivation
In my years of experience as a business leader, I’ve met my fair share of complacent employees. You know how to spot them. They do the absolute bare minimum to get by. They’re focused on not getting fired and couldn’t care less about delivering exceptional customer experiences. Their poor attitude and lackluster work ethic can infect their fellow employees and lead to big lapses in productivity. We all know that employee engagement matters. In fact, a 2013 Gallup study found a direct correlation between engagement and business outcomes. And it’s common to feel a sense of powerlessness about these underperforming employees. Talent is hard to come by, and some days it’s a good thing to simply maintain a full complement of staff (regardless of their level...
Support, motivation keeps Winkler coming back

Support, motivation keeps Winkler coming back

Motivation
Herald File Photo by Brittney LohmillerSouthridge assistant football coach Steve Winkler has been known to get the Raiders going with his fiery, and sometimes witty, speeches — whether they be pregame, at halftime or following a big victory. Winkler, 66, has worked on the Raiders football staff for 41 years and it’s hard for many to picture the Raider program without him on the sidelines. By HENDRIX MAGLEYhmagley@dcherald.comBefore Southridge senior defensive end Logan Seger even stepped onto Raider Field for his first ever summer football practice four years ago, he had heard legends and stories about longtime assistant coach Steve Winkler.Seger’s first thought arriving to practice? Don’t mess up.“As I showed up to my first practice I was just thinking ...
DRAFT Eight steps for a successful B2B content marketing strategy

DRAFT Eight steps for a successful B2B content marketing strategy

Marketing Strategy
There is a growing interest in content marketing in the B2B industry, but it is still challenging to find the strategy that takes you from interest to actual results. 88% of B2B marketers are using content marketing this year, up from 86% in 2015, while 65% of them want to know what makes a content effective. Despite the intention to create more content (76% of them are planning to do so this year), only 30% of them rate their efforts as effective. Source: CMI That’s when a structured content marketing strategy is needed and it can be divided in eight steps. How to create an effective B2B content marketing strategy 1. Create a strategy A documented content strategy is the first step towards an effective c...
How Many Customers Are You Actually Getting Through Social Media Marketing?

How Many Customers Are You Actually Getting Through Social Media Marketing?

Social Media Marketing
Article contributed by Brett Linkletter If you are a restaurant owner and have invested in social media marketing programs in the past, these phrases from “experts” might sound familiar: “I’ll get you a lot of likes on social media!” “We’ll help you grow your followers!” “We promise you’ll get great exposure!” What about actual customers, though? Although these industry “experts” may get your restaurant’s social media pages more likes, followers, and exposure, will this form of social media marketing get you more customers? That is the question. The sad truth is that many restaurants invest their money in social media programs which don’t actually bring them customers because they’ve been l...
What Is a Marketing Strategy and Should You Want One?

What Is a Marketing Strategy and Should You Want One?

Marketing Strategy
geralt / PixabayToday I want to talk about marketing strategy and why you should want one.I was talking with a client. I do a lot of one-on-one coaching and somebody contacted me and wanted to learn how to market themselves better. So during the discussion, she said, “Hey, I’ve got about 100 followers on Instagram, and I really want to grow my Instagram following because I think I can create great influence there.” I said, “Okay, let’s talk about that a little bit. Who is your audience?”We came to find out that her audience is around 40 to 60 years old and what she’s trying to do is harvest them on Instagram, but that is a younger person’s game. Most of the people on Instagram tend to be millennials, Gen Y, Gen Z, all younger than her targ...