Wednesday, June 26News That Matters

Online Marketing Manager

Remuneration: Market related 
Benefits: Medical Aid, Pension, Discounts
Location: Cape Town
Education level: Degree
Job level: Mid/Senior
Travel requirement: Occasional
Job policy: Employment Equity position
Type: Permanent
Reference: #B/OMMW
Company: Ivy Farrell Recruitment

Do you come from a strong digital marketing background – want to go client side?

If so SA’s leading retailer – a well-known household name is seeking an Online Marketing Manager.

The role is based in Cape Town.

Role purpose

Drive the agreed positioning of the website/app and mobile presence to the market, in a way that focuses on driving profitable sales, new customer acquisition and customer engagement/market share.  


  • Relevant diploma or degree in brand marketing
  • Five to seven years of marketing skills and experience in retail/brands/agency/PR, with a specific focus on online, app, mobile marketing, paid search, Google shopping display and paid social.
  • Solid technical knowledge and awareness across all elements of marketing including experience paid search engine marketing, email marketing, affiliate programmes and online advertising.
  • Experience in managing budgets and teams
  • 360 media understanding
  • Fashion and or food experience advantageous
  • Ability to understand local and international trends 
  • Passion for retail, the product, brand and customers
  • Influencing and Negotiation skills
  • Analytical and able to turn granular analysis of digital data into executable strategies
  • Advanced knowledge and experience working with excel is essential
  • Creative thinker and ability to evaluate creative work
  • Commercial acumen: demonstrates basic business sense and understanding, as well as understands the macroeconomic environment 
  • Team player: willing to work co-operatively with others, within a team and across departments, towards a common objective 
  • Planning, organising and prioritising skills
  • Strong communication and presentation skills 
  • Agility and flexibility
  • Resilience
  • Professional, respectful and courteous
  • Problem-solving ability
  • Emotional intelligence 
  • Assertive

Key responsibilities

  • Position the online brand
  • Support online to achieve its strategy and goals, understanding the channel and how to take that channel to market to the target customer
  • Present and deliver the agreed Online strategic marketing vision and direction to key business units and stakeholders in the business
  • Translate business and marketing strategy into a marketing and communication plan 
  • Translate the online strategy into a detailed brand, integrated marketing and communication plan in conjunction with the Head of Marketing.  
  • Deliver and drive the achievement of business goals and targets through the agreed compelling and engaging customer communication
  • Manage online acquisition campaigns including creative briefing, implementation and analysis to grow existing customers and acquire new customers through brand building.  
  • Assist in influencing and changing customer perceptions through marketing communication in line with the marketing strategy
  • Keep up to date with new opportunities and new thinking, to ensure that the brand stays ahead of the game, both locally and on a global perspective
  • Drive partnership with category managers to ensure alignment of product strategy, merchandise cycle and marketing strategy
  • Work closely with the editorial/content and creative teams to ensure that Online Marketing activities are in line with the brand values
  • Work with the brand team to ensure that online specific priorities and objectives are factored into specific campaigns
  • Attend, understand and interpret market and business trends
  • Integrate customer insights in development of the integrated marketing and communication plan
  • Integrate innovative digital marketing solutions into campaign work, whilst upskilling business partners in digital marketing
  • Drive the execution of the marketing communications plan 
  • Drive the integrated communications brief, leading and engaging with key stakeholders and areas of specialisation across 360 areas within Marketing including Agency, VM, Direct, Digital/Online, PR, Social Media
  • Manage end to end process from Marketing into Agency and marketing channels
  • Ensure that the overarching communication objectives and big ideas are understood to deliver and integrated plan across all channels and touch points
  • Drive key elements of the communications approach such as media planning, brand positioning, campaign performance management from concept through execution to analysis
  • Drive the execution process and ensure approval process from a brand perspective and online category management is adhered to
  • Oversee paid search activities and drive Online traffic
  • Manage business interface & trade process into marketing 
  • Ensure timeous delivery of marketing inputs into online category managers
  • Act as the primary Marketing point of contact into the online team
  • Work closely with the online category managers to ensure deep alignment of channel, trade and product objectives
  • Take a “can-do”, proactive approach to “make it happen”, working with Online, Sales Management, Stores, the Agency etc.
  • Budget and commercial management 
  • Manage and maintain annual brand budget for given area of responsibility
  • Ensure effective cost management in delivering to the integrated plan: manage variances in actual expense against budget set
  • Conduct PIRs to measure and assess efficacy of campaigns
  • Oversee Always On optimisation of digital elements of campaigns
  • Work closely with the SEO specialist to ensure that spend is optimized
  • People and stakeholder management 
  • Accountable for relationship and stakeholder management with key areas, focused on Online marketing integration with PR, direct marketing, visual merchandising and product groups/Agency/Social Media/Online
  • Work proactively across teams and functions, to optimise integration opportunities, with specific focus on the 360 integration of online deliverables
  • Influence internal and external stakeholders, peers and team members where necessary to ensure delivery of the online marketing plan.
  • Raise issues and concerns timeously and in a professional manner, and manage expectations in line with brand’s Values and Strategy
  • Build and maintain effective relationships with key 360 partners including Agency, VM, PR and Corp Comms, Direct, Loyalty, Digital, Online, Social Media, Store design, Taste and Packaging
  • Proactively manage relationships with category managers and product/buying groups
  • Drive and encourage a motivating and positive working experience across business stakeholders and marketing
  • Ensure that team members deliver according to the critical path

Should you not receive a response within three working days of your application please take it that your application has been unsuccessful.

Posted on 10 Oct 14:20

Apply by email
Ivy Farrell WMMO/B :FER ,moc.ytinummocziB aiv reganaM gnitekraM enilnO :noitacilppA=tcejbus?az.oc.tnemtiurcerfi@yvi

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