Online Marketing Manager

Remuneration:	Market related
Benefits:	Medical Aid, Pension, Discounts
Location:	Cape Town
Education level:	Degree
Job level:	Mid/Senior
Travel requirement:	Occasional
Job policy:	Employment Equity position
Type:	Permanent
Reference:	#B/OMMW
Company:	Ivy Farrell Recruitment

Do you come from a strong digital marketing background – want to go client side?

If so SA’s leading retailer – a well-known household name is seeking an Online Marketing Manager.

The role is based in Cape Town.

Role purpose

Drive the agreed positioning of the website/app and mobile presence to the market, in a way that focuses on driving profitable sales, new customer acquisition and customer engagement/market share.  

Requirements

• Relevant diploma or degree in brand marketing
• Five to seven years of marketing skills and experience in retail/brands/agency/PR, with a specific focus on online, app, mobile marketing, paid search, Google shopping display and paid social.
• Solid technical knowledge and awareness across all elements of marketing including experience paid search engine marketing, email marketing, affiliate programmes and online advertising.
• Experience in managing budgets and teams
• 360 media understanding
• Fashion and or food experience advantageous
• Ability to understand local and international trends 
• Passion for retail, the product, brand and customers
• Influencing and Negotiation skills
• Analytical and able to turn granular analysis of digital data into executable strategies
• Advanced knowledge and experience working with excel is essential
• Creative thinker and ability to evaluate creative work
• Commercial acumen: demonstrates basic business sense and understanding, as well as understands the macroeconomic environment 
• Team player: willing to work co-operatively with others, within a team and across departments, towards a common objective 
• Planning, organising and prioritising skills
• Strong communication and presentation skills 
• Agility and flexibility
• Resilience
• Professional, respectful and courteous
• Problem-solving ability
• Emotional intelligence 
• Assertive

Key responsibilities

• Position the online brand
• Support online to achieve its strategy and goals, understanding the channel and how to take that channel to market to the target customer
• Present and deliver the agreed Online strategic marketing vision and direction to key business units and stakeholders in the business
• Translate business and marketing strategy into a marketing and communication plan 
• Translate the online strategy into a detailed brand, integrated marketing and communication plan in conjunction with the Head of Marketing.  
• Deliver and drive the achievement of business goals and targets through the agreed compelling and engaging customer communication
• Manage online acquisition campaigns including creative briefing, implementation and analysis to grow existing customers and acquire new customers through brand building.  
• Assist in influencing and changing customer perceptions through marketing communication in line with the marketing strategy
• Keep up to date with new opportunities and new thinking, to ensure that the brand stays ahead of the game, both locally and on a global perspective
• Drive partnership with category managers to ensure alignment of product strategy, merchandise cycle and marketing strategy
• Work closely with the editorial/content and creative teams to ensure that Online Marketing activities are in line with the brand values
• Work with the brand team to ensure that online specific priorities and objectives are factored into specific campaigns
• Attend, understand and interpret market and business trends
• Integrate customer insights in development of the integrated marketing and communication plan
• Integrate innovative digital marketing solutions into campaign work, whilst upskilling business partners in digital marketing
• Drive the execution of the marketing communications plan 
• Drive the integrated communications brief, leading and engaging with key stakeholders and areas of specialisation across 360 areas within Marketing including Agency, VM, Direct, Digital/Online, PR, Social Media
• Manage end to end process from Marketing into Agency and marketing channels
• Ensure that the overarching communication objectives and big ideas are understood to deliver and integrated plan across all channels and touch points
• Drive key elements of the communications approach such as media planning, brand positioning, campaign performance management from concept through execution to analysis
• Drive the execution process and ensure approval process from a brand perspective and online category management is adhered to
• Oversee paid search activities and drive Online traffic
• Manage business interface & trade process into marketing 
• Ensure timeous delivery of marketing inputs into online category managers
• Act as the primary Marketing point of contact into the online team
• Work closely with the online category managers to ensure deep alignment of channel, trade and product objectives
• Take a “can-do”, proactive approach to “make it happen”, working with Online, Sales Management, Stores, the Agency etc.
• Budget and commercial management 
• Manage and maintain annual brand budget for given area of responsibility
• Ensure effective cost management in delivering to the integrated plan: manage variances in actual expense against budget set
• Conduct PIRs to measure and assess efficacy of campaigns
• Oversee Always On optimisation of digital elements of campaigns
• Work closely with the SEO specialist to ensure that spend is optimized
• People and stakeholder management 
• Accountable for relationship and stakeholder management with key areas, focused on Online marketing integration with PR, direct marketing, visual merchandising and product groups/Agency/Social Media/Online
• Work proactively across teams and functions, to optimise integration opportunities, with specific focus on the 360 integration of online deliverables
• Influence internal and external stakeholders, peers and team members where necessary to ensure delivery of the online marketing plan.
• Raise issues and concerns timeously and in a professional manner, and manage expectations in line with brand’s Values and Strategy
• Build and maintain effective relationships with key 360 partners including Agency, VM, PR and Corp Comms, Direct, Loyalty, Digital, Online, Social Media, Store design, Taste and Packaging
• Proactively manage relationships with category managers and product/buying groups
• Drive and encourage a motivating and positive working experience across business stakeholders and marketing
• Ensure that team members deliver according to the critical path

Should you not receive a response within three working days of your application please take it that your application has been unsuccessful.

Posted on 10 Oct 14:20

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