Wednesday, October 17News That Matters

Day: October 9, 2018

Can self-care apps really help your mental health?

Self Help
Photographer: Jonathan Daniel Pryce When it comes to self-care, prevailing counsel says put your phone away – but what if technology can actually help? After Alexis (25) was diagnosed with severe depression and PTSD following a traumatic loss, she turned to a source of help that she knew she could always rely on: her smartphone. But it wasn’t WhatsApp, Facebook or Instagram that Alexis was opening; it was Shine, one of a number of “self-care” apps she’d recently downloaded. As a third-year pharmacy student at a demanding US college, Alexis was already under considerable stress and pressure. “Shine gave me motivation,” she ...
8 Ways to Justify Your Social Media Marketing Program

8 Ways to Justify Your Social Media Marketing Program

Social Media Marketing
PHOTO: Shutterstock Demonstrating value and ROI from social media marketing campaigns has been challenging since marketers first began using the platform to target prospects and customers. But should ROI even be a major social media justifier? Some say social media marketing success means looking beyond ROI, while others adhere to the age-old advice that says your company’s business objectives prove social media worth. “Social media actually goes beyond ROI,” said Hariraj Rathod, social media analyst at Numbertank. “It helps in achieving good branding effect on audience and also helps to showcase products and services by segmenting and targeting the correct audience. Social media marketing also helps a brand understand how well their products are being co...
Use Big Data to Launch a Direct Marketing Strategy That Works

Use Big Data to Launch a Direct Marketing Strategy That Works

Marketing Strategy
We live in a society driven heavily by numbers, analytics and cold, hard facts. Big data is particularly vital for companies eager to supercharge their marketing efforts and gain an advantage over the competition. That’s because consumers have become increasingly selective in the products and services they buy as well as the messages they read or listen to. From text messages to emails to direct mail, shoppers are constantly bombarded with promotional material. The reality is that much of it is completely ignored. So how do you make sure your company’s message doesn’t fall on deaf ears? The solution is simple. Adopt a data-driven marketing strategy—one that ensures you’re marketing to the right consumer at the right time under the right conditions. Companie...
The 5 Ds: In-House Self-Care In The Time Of Year-End

The 5 Ds: In-House Self-Care In The Time Of Year-End

Self Help
It’s that magical time of year in New England when the leaves turn red and gold and a brisk autumn wind carries the promise of pumpkin spice and apple cider donuts. The orchards and hay rides are teeming with happy kids and everyone’s crock pot is primed for chili and football. It’s also the time of year I want to whip up a batch of murder cookies and send them to my entire Sales team. Like Halloween and the 4th of July, our year-end falls on the same day every year. It doesn’t keep you guessing like Easter or Passover or require a math calculation as to which Thursday you can binge on turkey and stuffing. Our year-end is the same damn day every year. Despite the fact that the date never changes, and the week after that follows is the launch of the sell sheets fo...
How to Hone Your Marketing Strategy to Resonate on a Global Scale

How to Hone Your Marketing Strategy to Resonate on a Global Scale

Marketing Strategy
By Jennifer Zimnowski Voice Network BadgeVoice Network contributor, an ongoing writer for our guest opinion column. |15 mins agoGlobalization is not a new phenomenon. Some argue that Genghis Khan and the Mongols are responsible for international influence and trade. Others believe the World Wars economically drew the globe together. Whether you think expansion started in the 13th century or the 20th, one thing is certain: Digital technology is bringing the world a lot closer together, a whole lot quicker.Communication, the flow of knowledge and innovation and commerce are all examples of where we’re seeing the impacts of digital globalization. Global shoppers spent nearly $1.5 trillion on consumer goods in 2017. With numbers like these, it’s clear why brands are jumping i...
Klear Announces Referral Partnership with Hootsuite to Power Social Media Management with Influencer Marketing …

Klear Announces Referral Partnership with Hootsuite to Power Social Media Management with Influencer Marketing …

Social Media Marketing
Pairing Offers a Comprehensive Set of Social Tools to Top Enterprise Brands WorldwideKlear, an influencer marketing technology company, announced a referral partnership with Hootsuite, the world’s most popular social media management solution to provide enterprise brands with a complete set of tools essential for managing their social media marketing efforts.“We are thrilled to have been chosen by Hootsuite as an influencer marketing technology partner. With over 16 million users, Hootsuite leads the social media management market and recognized a growing need from its enterprise clients for an influencer marketing solution,” said Klear CEO Eytan Avigdor. “This referral partnership provides brands with a complete social solution.”Also Read: Teradata Va...
Quantzig Reveals Different Marketing Tips to Help You Supercharge Your Social Media Marketing Strategy

Quantzig Reveals Different Marketing Tips to Help You Supercharge Your Social Media Marketing Strategy

Marketing Strategy
LONDON--(BUSINESS WIRE)--Quantzig, a pure-play analytics solutions provider, has announced the completion of their latest article on the tips to supercharge your social media marketing strategy. If you are not happy with how your posts and campaigns are performing on social media platforms, then you certainly need to check your social media marketing strategy. The proper use of social media marketing strategies can prove to be a dynamic powerhouse to solidify branding, create quality leads, and drive sales. Today, social media has become a focal point of everyday life. Thus, it has become very easy for brands to target their potential customers easily, seek their attention, and successfully turn them int...