Wednesday, October 17News That Matters

Day: October 5, 2018

Frederick Courthouse opens self-help center

Frederick Courthouse opens self-help center

Self Help
More from I-270 News FREDERICK, Md. - For many, walking into the Frederick County Courthouse can be a daunting experience."Courthouses, unless you're a lawyer, are terrible places to be. Typically if you're coming to court, it's because something unpleasant in your life,” said supervising attorney for the new Self-Help Center, Alyssa Patzoldt.  But with the opening of the new Self-Help Center, officials are hoping to ease tensions and help. "Individuals that are coming to court may not have the ability to afford council or confused about what their rights are. This provides people with brief legal advice by trained attorneys," explained chief judge for the District County of Maryland, Hon. John Morrissey.Members of the publ...
Why Digital Marketing Is Not Overrated?

Why Digital Marketing Is Not Overrated?

Online Marketing
October 5, 2018 4 min read Opinions expressed by Entrepreneur contributors are their own. Brand experience is conceptualized as sensations, feelings, cognition, and behavioural responses evoked by brand-related stimuli that are part of a brand’s design and identity, packaging, communications, and environments.~ Josko BrakusAdvertising is fundamentally about creating and spreading awareness of the promises of a brand to the masses. This continuous process later manifests into the ‘brand experience’ of an organization. A strong marketing strategy, involving suitable advertising and critical market research ultimately creates a link between consumers and products or services....
New AI Tools Emerge For Social Media Marketing

New AI Tools Emerge For Social Media Marketing

Social Media Marketing
New and promising artificial intelligence tools are beginning to emerge for trucking companies that market on social media and that are looking for a gem-like polish on their text as well as optimization of their campaigns on Facebook, Instagram, Twitter and other platforms. “In today’s competitive market, it is important to produce the best content possible to establish your brand, increase credibility and drive traffic,” said John Lahr, director of marketing and growth for Cortex, which offers AI-driven social media marketing tools. Dysart Each day, approximately 2.4 million Google searches are conducted, 2.3 million blogs are published and more than a million websites are created, Lahr said. “The statistics speak for themselves, and the question still rema...
The best Asia Pacific digital marketing stats from September 2018

The best Asia Pacific digital marketing stats from September 2018

Online Marketing
From attitudes to AI and bot-led customer service, to the top brands in China, we’ve got some great stats to look at from the last month in Asia Pacific. Remember, all Econsultancy subscribers get access to our new and improved Internet Statistics Database. On we go…Content recommendation the only task Asian consumers would trust to AI over humans Salesforce has conducted new research with YouGov which examines consumer attitudes to AI in Asia. The report – Artificial Intelligence in Asia: Trust, understanding and the opportunity to re-skill – has a number of key findings: Trust varies dramatically across different AI applications. Distrust of AI is the most pronounced with chatbots, where 53% of respondents say they would trust a human to help them r...
It was all too much: Making space for self-care when a family outing goes off the rails

It was all too much: Making space for self-care when a family outing goes off the rails

Self Help
(iStock) By Jamie Sumner October 5 at 9:00 AM It started off all right, this trip to McDonald’s with three kids in tow, and one husband in a leg brace because of knee surgery. Only two out of five people were crying. That’s way better than our average. It was a rainy Sunday night in September. When we pulled into the parking lot and snagged the last handicapped spot, I was feeling optimistic. My 4-year-old twins could play in the indoor playground. My oldest child, Charlie, who has cerebral palsy, could sit next to me in his wheelchair and watch a video of trains/plains/Elmo, whatever, and everyone would be fed and tired and ready for bed by the time we left. Then I watched someone walk in with a birthday cake. It was a giant Transformers cake, and thousands of ...
How Mature is Your International Marketing Strategy?

How Mature is Your International Marketing Strategy?

Marketing Strategy
PHOTO: Shutterstock From Global 2000 companies to pure play startups, the signs of a well-optimized process are usually the same, both in plan and execution. Translation plays a big role as well because customers don’t buy what they don’t understand, but language isn’t everything. Change management and implementation are also important. So with a nod to the Watts Humphrey Capability Maturity Model, let’s rank your company's international marketing from 1 to 5. Keep in mind that it’s possible to rank high in some areas, but low in others. 1. Initial Rebecca Ray, director of global leaders service for research firm Common Sense Advisory, says, “Organizations that operate effectively and efficiently on a global basis do so by conscious design and...