Wednesday, October 17News That Matters

Day: October 4, 2018

For Motivation, Dieters Look to the 'Biggest Loser'

For Motivation, Dieters Look to the 'Biggest Loser'

Motivation
What inspires you to race to the gym or lay off the chips? For many, the people in our social circles motivate us to make healthy lifestyle choices—or unhealthy ones.  Humans are the social animal, and even what seems like an individual effort—such as trying to lose weight—can be influenced by the people around us. But Yale SOM professor Kosuke Uetake and his colleague Nathan Yang of McGill University wanted to know whether seeing someone else succeed exceptionally would prove inspiring to participants in a group-based weight loss program, or whether being able to measure themselves against average performers might be more motivating.   In a recent study, Uetake and Yang found that in one commercial weight loss program, some top-performing individuals&mdash...
Why AI Is the Next Frontier in Weaponized Social Media

Why AI Is the Next Frontier in Weaponized Social Media

Social Media Marketing
|1 hour agoWhen P.W. Singer set out to write a book about military use of social media in 2013, he couldn’t have known exactly what kind of rabbit hole he was entering.The half-decade that followed would see social media power the rise of the Islamic State, elevate white nationalist movements and serve as a tool for a foreign actor seeking to undermine an American presidential election. In LikeWar: The Weaponization of Social Media, Singer and co-author Emerson Brooking fit phenomena like these into a broader narrative about the fast-evolving nexus of propaganda, digital marketing and psychological warfare.In their conception of weaponized social media, everyone from brand marketers and reality stars to terrorist recruiters and military personnel are now competing with one another...
Why Small Businesses Need to Use Social Media Marketing

Why Small Businesses Need to Use Social Media Marketing

Social Media Marketing
Social media is used by so many people all over the world already. Instead of bringing people to you, you are bringing your product or service to them – you just need to give them a reason to check out the links you provide and buy from you.Social Media Marketing Allows Easy InteractionOne of the best things about social media marketing is that you can interact with people very quickly and easily. This is becoming a great way for customers or clients to openly ask questions, learn more about you and offer suggestions. All your replies will be in public and show that you do care. This interaction helps to build trust so people are more likely to buy from you.This is also great for handling complaints in real-time. You will be able to answer the problem quickly and often t...
Planning for 2019? Four options for next year's marketing strategy

Planning for 2019? Four options for next year's marketing strategy

Marketing Strategy
It’s that time of year again. Christmas decorations are already up at selected retailers and thoughts are turning toward 2019. So, what are the plans for next year? Besides dieting, exercising and keeping in touch with the family more often, marketers also need to start thinking about how they will allocate their budget in 2019.This process is often anxiety-inducing as marketers will need to come up with a plan which fends off the predictable annual budget cuts for marketing and perhaps even get a nice increase. To help marketers with the planning process, Econsultancy is running a Strategic Marketing Planning training course in Singapore on November 26th. For those in Asia-Pacific, you can find out more and book your spot here. For the rest, here are four options for what you cou...
Sex-Care Is the New Self-Care

Sex-Care Is the New Self-Care

Self Help
NEW YORK, United States — When I was growing up in Manhattan, there was a notorious sex shop on West 4th Street called The Pink Pussycat. The boys in our class would reference it — frequently — and it held a tantalising, mythic allure in our pre-teen circles. You had to be 16 to get in — our Grace Church School uniforms did not help the cause — so my friends and I would loiter curiously on the sidewalk, attempting to peer beyond the latex- and marabou-heavy window displays for some clue about what was going on inside. It didn’t look much different to us downtown kids from the scene on nearby St. Mark’s Place — this was the 1980s, full-tilt — but there was still something about standing on that forbidden threshold that felt daring, na...
Metrics that matter: connect the dots to produce world class marketing strategies

Metrics that matter: connect the dots to produce world class marketing strategies

Marketing Strategy
There are more mobile data analytics and measurement solutions available to marketers today than ever before. And yet, finding a way to match up these disparate data points into a coherent marketing strategy is quite the challenge. With so many technologies available, the options are endless. Which technologies should marketers invest in? Which metrics really matter? The answer to these questions begin with data.First, marketers must gain a better understanding of data generated via the platform that reveals the most about who their consumers are - mobile.Mobile isn’t like any other media platform. Mobile is personal. The personalization of mobile and the proliferation of smartphones has resulted in a tremendous amount of data. But not all data is useful. In fact, bad data can be ...
CommunityWorks Federal Credit Union merges with Self-Help to offer expanded services for unbanked and underbanked

CommunityWorks Federal Credit Union merges with Self-Help to offer expanded services for unbanked and underbanked

Self Help
Given its sheer size and location, the redevelopment of County Square is one of the biggest — and the most important — developments in Greenville’s recent history. “Sometimes, when you have a small piece of land and it doesn’t work out as intended, you can overcome that. With bigger sites, if you don’t get it right, there’s a lot more at stake,” said Nancy Whitworth, the City of Greenville’s deputy city manager. “With this site and its sensitivity to the park and downtown, it’s critical to get this one right.” The county-owned property is more than 37 acres, equivalent in size to downtown Greenville’s core, and located within walking distance of Falls Park, Fluor Field, and the Greenville Health System Swamp R...
How Much Will Blockchain Really Affect Digital Marketing?

How Much Will Blockchain Really Affect Digital Marketing?

Online Marketing
In 10 or 20 years, the future of the internet will look vastly different then it does right now. As blockchain begins to receive wider adoption among both consumers and companies, Richard Hendricks’ dream of a truly decentralized internet may someday become reality.When I first got into the field of e-commerce nearly 20 years ago, there was a lot of uncertainty about how viable online shopping would really become. Does this not remind you of the state of blockchain today? Since that time, I have facilitated the growth of an affiliate marketing company, as well as my current digital marketing company, to large-scale success. From my experience as the advisor to blockchain-based startups, I’ve realized the potential of this technology to disrupt the marketplace and offer inn...
First-ever Kansas sheep symposium comes to Hutchinson

First-ever Kansas sheep symposium comes to Hutchinson

Online Marketing Tips
By Chance HoenerStaff writer Thursday Oct 4, 2018 at 1:01 AM Hutchinson will be home to the state’s first-ever sheep symposium in late October.The Kansas Sheep Association and Kansas State University Extension worked together to host the symposium Oct. 26 and 27 at the Atrium Hotel and Conference Center.According to Kansas Sheep Association President Jeff Ebert, the symposium will have something for those involved with all facets of the sheep industry.“Our goal is to provide a program that is beneficial to all of the sheep producers of Kansas,” Ebert said in a release. “Whether they have a commercial, club lamb, seed stock or hobby flock. Hopefully, w...