Day: October 3, 2018

This is a viewpoint by Volkan Cagsal, CEO of Adphorus. Unless you’ve been hiding under a rock for the past few years, you will have witnessed the rapid growth of social media impacting all aspects of how marketers reach and interact with their audiences. In fact, more than 3 billion people use social media each month – that’s 42 per cent of the total global population, with 9 in 10 of those users accessing their chosen platform via a mobile device. To put this growth into perspective, every second, 11 people use social media for the first time. When added up, that turns into one million new social media users every day! But as travel marketers, should we be concerned about social reaching a point of over-saturation? Is There An Industry Social Hasn’t Influenced? ...

Images are mandatory for effective social media. Businesses that aren't made for pictures need to get creative. October 3, 2018 6 min read Opinions expressed by Entrepreneur contributors are their own. Social media is inherently visual. In order to properly utilize social platforms as effective marketing channels, a company must be capable of delivering content in an easily digestible and attractive way. In today’s market, images are the number one consumed medium.That being said, not every business has a plethora of relevant images to share on social media. This article will detail four effective social media marketing strategies for the non-visual business.Buffe...