Wednesday, October 17News That Matters

Day: October 1, 2018

Join Video Content Producers and Digital Marketing Heads at Video Marketing Strategies World 2018 in Singapore this …

Join Video Content Producers and Digital Marketing Heads at Video Marketing Strategies World 2018 in Singapore this …

Marketing Strategy
Join Digital Communications Heads, Content Creation Producers and Video Makers at Video Marketing Strategies World 2018, a 2-day conference organized by Asher Russell Pte Ltd, on 19 –20 November 2018 at One Farrer Hotel & Spa Singapore.Featuring 24 speakers and panellists over two full days of a value packed agenda, the conference will present the latest key insights on video trends and media landscape, social video and online video campaigns in Asia, and keys to successful executions of video stories. Get the latest insights on video content, video distribution, advertising and marketing, and key insights on using YouTube, Facebook and live streaming. Listen to many real case studies of successful video campaigns, video storytelling and productio...
Pew: Internet adoption, social media usage have been flat since 2016

Pew: Internet adoption, social media usage have been flat since 2016

Social Media Marketing
Use of social media and internet adoption more broadly are flat according to new data from the Pew Research Center. The organization found the percentages of users who own smartphones, use social media and the internet overall is roughly identical to 2016 figures, or even down slightly: The shares of U.S. adults who say they use the internet, use social media, own a smartphone or own a tablet computer are all nearly identical to the shares who said so in 2016. The share who say they have broadband internet service at home currently stands at 65% – nearly identical to the 67% who said this in a survey conducted in summer 2015. And when it comes to desktop or laptop ownership, there has actually been a small dip in the overall numbers over the last two years – from 78% in 201...
6 Reasons Why You Need a Digital Strategy

6 Reasons Why You Need a Digital Strategy

Marketing Strategy
Traditionally consumers used magazines and newspapers, now they consume information on Google, Facebook and Instagram October 1, 2018 5 min read Opinions expressed by Entrepreneur contributors are their own. You're reading Entrepreneur India, an international franchise of Entrepreneur Media. With new media taking over how we consume information, it’s becoming more and more important to stay up to date with the latest technology.One of the biggest game changers of the past decade has been how people are consuming content. Advertising has adapted to that change by getting their products in front of people where they spend most of their time, on their screens! Spac...
30 under 30 Most Influential People in Marketing, Advertising, and Social Media

30 under 30 Most Influential People in Marketing, Advertising, and Social Media

Social Media Marketing
In an age where marketing and advertising are evolving quicker than most people can comprehend, we often look at the companies that continue to grow and innovate. How do they do they achieve this? What tactics do they utilize to ensure they continue to build a powerful brand while also generating more business for their companies or the companies they work for? When it comes to organizations that are continuously successful in the world of marketing, advertising, and social media, they usually have one thing in common, they have very talented professionals at the helm, crafting innovative strategies that expose their products and services to larger and more expansive audiences. Below we’ve listed 30 professionals under the age of 30 that are shaping the world of marketing, a...
How Family Commitment Builds a Business

How Family Commitment Builds a Business

Online Marketing
Eutberto Alvarez, his wife, Juana Jimenez and son Junior never planned on running their own company. But when the opportunity presented itself they took full advantage.By combining family commitment with on-the-job skills, an emphasis on online marketing and an allegiance to customers, Sunstar Seal Coating, Glendale, AZ, has grown steadily over a decade into a small, successful family-owned pavement maintenance company.Founded in 2004, Sunstar Seal Coating is co-owned by Eutberto and Juana. Junior works in the field but is also estimator and salesperson and (and everyone pitches in at the office). With only four people on the payroll, Sunstar performs almost all its own work, generating 60% of sales from sealcoating; 30% from paving, repair and cracksealing; and 10% from minor concrete ...
Joint marketing strategy needed to boost tourism, exports: Navin

Joint marketing strategy needed to boost tourism, exports: Navin

Marketing Strategy
Plantation Industries Minister Navin Dissanayake has called for a joint marketing strategy to promote Sri Lanka or the Ceylon brand to market the country’s exports and tourism products, pointing out that the individual marketing campaigns are less effective to compete with the top global brands.  “We are not properly marketing our country. I believe that there has to be a very innovative marketing campaign where all the state agencies come together and use their talent and resources to market Sri Lanka or the Ceylon brand,” Dissanayake told a recent forum held in Colombo. He pointed out that the individual marketing strategies in place to promote Sri Lanka tourism, cinnamon, gem and jewelleries, tea and other exports have proved more or less ineffec...
R&B Legend Syleena Johnson's Self-Help Book Available for…

R&B Legend Syleena Johnson's Self-Help Book Available for…

Self Help
/* Responsive IFRAME Embed Encoding Adapts fixed pixel IFRAME sizes and makes them responsive. */ /* First, define the common wrapper elements Padding-top is for the fixed height header of the embedded content */ .youtubeWrapper, .vimeoWrapper, .instagramWrapper position: relative; padding-top: 30px; height: 0; overflow: hidden; /* Set the padding-bottom for 16:9 aspect ratio video from YouTube & Vimeo */ .youtubeWrapper, .vimeoWrapper padding-bottom: 56.25%; /* Set padding-bottom for 5:6 aspect ratio Instagram content */ .instagramWrapper padding-bottom: 120%; /* For each content source, set the IFRAME to be top left and occupy 100% of width and height of the containing DIV wrapper */ .youtubeWrapper iframe, .youtubeWrapper object, .youtubeWrapper...
Motivation Monday: Elite center Kofi Cockburn dishes on what fuels his fire

Motivation Monday: Elite center Kofi Cockburn dishes on what fuels his fire

Motivation
By: Jason Jordan, USA Today High School Sports | October 1, 2018 It’s the voice in your head that that tells you to push past seemingly impossible fatigue on the gridiron. It’s the thought that keeps your motor running at a supreme level on the hardwood. It’s dreaming of getting your parents that new house. It’s retiring your grandmother. It’s simply wanting never to be picked last again. Motivating factors in sports range from the simple to the simply inconceivable, but they’re all necessary to the development of elite talent. Every Monday we’ll catch up with elite athletes and get them to dish on the single most powerful motivating factor that’s gotten them to where they are now. Today we caught up wi...