Saturday, November 17News That Matters

Month: October 2018

PolyU develops robotic arm for self-help mobile rehabilitation for stroke patients

PolyU develops robotic arm for self-help mobile rehabilitation for stroke patients

Self Help
IMAGE: The PolyU-developed robotic arm is the first-of-its-kind integration of exo-skeleton, soft robot and exo-nerve stimulation technologies. It is light in weight, compact in size, fast in response and demands minimal... view more  Credit: The Hong Kong Polytechnic University (October 31, 2018) The Hong Kong Polytechnic University (PolyU) recently developed a robotic arm to facilitate self-help and upper-limb mobile rehabilitation for stroke patients. The lightweight device enables the patients to engage in intensive and effective self-help rehabilitation exercise anywhere, anytime after they are discharged from hospital. The robotic arm, called "mobile exo-neuro-musculo-skeleton", is the first-of-its-kind integration of exo-skelet...
Small business holiday marketing tips for 2018

Small business holiday marketing tips for 2018

Online Marketing Tips
The holiday season is already in full swing. And, I believe, you would have already pushed all the right buttons, at all fronts, be it your website pages, social media pages, marketing emailers and all, before things might get too hot to handle for you. However, a checklist will always come handy, I believe. It will not only keep you on your toes but will remind you of the pending activities that might need your attention, now or later on. So, let’s dive right in to know the 15 tips that could make this holiday season of yours a spectacular success: Know your Customers Better Right off the bat, let’s address this tip of ‘knowing your customers better,’ because it’s your customers’ holiday season, after all. And, so, obviously, your focus should be on ...
Lowe: Rosberg title defeat boosted Hamilton's motivation

Lowe: Rosberg title defeat boosted Hamilton's motivation

Motivation
© XPB  Michael Delaney 31/10/2018 at 17:0331/10/2018 at 17:23 <!-- F1 News, Reports and Results, Opinion Comments Off on Lowe: Rosberg title defeat boosted Hamilton's motivation --> <!-- --> Williams tech boss Paddy Lowe believes Lewis Hamilton's defeat at the hands of Nico Rosberg in 2016 provided the Brit with a big dose of motivation for the following two seasons. Before moving to Williams at the beginning of 2017, Lowe worked alongside Hamilton at Mercedes where he headed the German outfit's technical...
5 Things Marketers Should Know About Will Smith's YouTube Strategy

5 Things Marketers Should Know About Will Smith's YouTube Strategy

Marketing Strategy
Will Smith is having a moment. Despite no new movies, albums, tours or TV shows to promote, the 30-year Hollywood veteran has turned himself into the EF Hutton of social media. When he talks, 4 million YouTube subscribers listen. You’ve probably watched a few of his viral videos: bungee-jumping from a helicopter over the Grand Canyon for his 50th birthday, busting a move on a Budapest bridge and interviewing an astronaut in outer space, to name a few. But beyond the splashy productions, he also gives viewers a candid glimpse into his thoughts on life and family. A few weeks ago he broke down his marketing strategy with a theater full of marketers at Advertising Week in New York City. In case you missed it, here’s a recap of a few key points:Will Smith at Advertising Week - 1...
Morning sports update: Kyrie Irving credits Tommy Heinsohn for motivation after weight comment

Morning sports update: Kyrie Irving credits Tommy Heinsohn for motivation after weight comment

Motivation
The Bruins and Celtics both achieved narrow victories on Tuesday night. The Bruins defeated the Hurricanes, 3-2, and the Celtics held on to beat the Pistons, 108-105. On Wednesday, Boston celebrates another Red Sox World Series win with a customary duck boat parade. And looking ahead to Sunday night, the Patriots will welcome Aaron Rodgers and the Packers to Gillette Stadium. Kyrie Irving gives “shoutout” to Tommy Heinsohn for criticism: Though he’s known for having a pro-Boston bias, Celtics Hall of Famer and television analyst Tommy Heinsohn didn’t hold back in a recent comment about Kyrie Irving. “To me, he looks like he’s five pounds overweight, but I haven’t seen him on a scale,” Heinsohn said on Oct. 27 in an NBC Sports Boston segm...
Concerns surround Carlsbad self-help guru James Arthur Ray's redemption effort

Concerns surround Carlsbad self-help guru James Arthur Ray's redemption effort

Self Help
SAN DIEGO (KGTV) - A Carlsbad self-help guru who went to prison after the deaths of three people at a sweat lodge is seeking redemption.James Arthur Ray is back in the public eye, and he’s talking about the tragedy that occurred at his self-help retreat in Sedona, Arizona, in 2009.Ray has recently released a book and is trying to rebuild his business, which some believe is the last thing he should be doing."Three people died at my event, under my watch, under my tutelage, and I have to live with that every single day … that's not an easy thing to do,” Ray told 10News.In 2011, Ray was convicted of three counts of felony negligent homicide, and he served two years in prison. He was released in 2013.While Ray continues his redemption effort, some are questionin...
Cost-effective marketing campaigns on social media

Cost-effective marketing campaigns on social media

Social Media Marketing
Credit: CC0 Public Domain Social media is the new equivalent of "word of mouth" advertising, and in the United States alone, corporate social media spending is projected to exceed $17 billion by 2019. Companies rely on a robust social media plan to increase sales. But how do they determine the best way to spend their money and maximize their results? UConn assistant professor of operations and information management Jing Peng and three colleagues have studied the issue, and discovered that depending how popular your company's...
Internet Marketing Agency, fishbat, Shares the Importance of Influencer Marketing During the Holidays

Internet Marketing Agency, fishbat, Shares the Importance of Influencer Marketing During the Holidays

Online Marketing
PATCHOGUE, N.Y., Oct. 31, 2018 /PRNewswire/ -- In order to help businesses take full advantages of one of the most profitable times of the year, internet marketing agency, fishbat, shares the importance of influencer marketing during the holidays. When it comes to successful marketing, there are some basic guidelines that most companies follow to increase sales - such as search engine optimization, social media management, and other forms of traditional advertising. However, the holiday season comes with a potential for sales that many companies fail to take full advantage of. Influencer marketing is a valuable tool in general, but it's especially useful during the holiday season. Listed below are a few reasons why this underappreciated marketing strategy can pay off in a big way f...
New Moneris analytics tool shows ROI of digital marketing for brick-and-mortar stores

New Moneris analytics tool shows ROI of digital marketing for brick-and-mortar stores

Online Marketing
A new digital analytics tool from Moneris Solutions Corp. is hoping to make it easier for retailers to measure the effect digital ad spending can have on in-store purchases and ROI with its newly launched product. Announced at a downtown Toronto event on Tuesday, Offlinx is Moneris’ new digital marketing analytics tool that it touts as a first-of-its kind solution for connecting online consumer activity with in-store purchases. “We’re able to give our retail customers a tool that allows them to understand something they never understood before, which is the effect of their digital marketing spend on their in-store retail spend,” Malcolm Fowler chief product and partnership officer at Moneris told ITBusiness.ca, noting that while e-commerce continues to grow, 90 p...