Sunday, January 26News That Matters

Day: September 3, 2018

Five easy ways to boost your gym motivation

Five easy ways to boost your gym motivation

Motivation
Although diet and training dictate your progress, what really delivers results is the motivation to work out Despite the obvious importance of nutrition and a training plan, the biggest obstacle to realising a goal is a lack of motivation. Whether it's tiredness or hitting a plateau, losing the will to work out can be highly damaging. Here are five ways in which you can stay motivated every time you hit the gym. Focus on yourself With social media, it is all too easy to lose motivation by comparing yourself to others. Social pages often contain useful training information and workout clips, but in comparing yourself to professional athletes you may lose sight of your own progress. People rarely post about their defeats, low points and struggles. You'll see a new bench press PB, but seld...
Sexism, price deflation, social media spend: 5 killer stats to start your week

Sexism, price deflation, social media spend: 5 killer stats to start your week

Social Media Marketing
1. Majority of filmmakers say the ad industry is sexist New research reveals 84% of filmmakers – 76% of males and 87% of females – think the ad industry is sexist, while 73% of female directors say they’ve witnessed sexism first hand while working in the sector. Another 56% of female directors claim they would have more of a chance at winning a brief if they were a man. And only 19% of female filmmakers say they have not been impacted by the gender pay gap. Currently, 93% of ads are made by men while just 12% of creative directors in London are female. Additionally, 71% of filmmakers [male and female] believe a lack of female directors is having a negative impact on the creative work in the ad industry. Source: The Smalls 2. More than five years of shop price deflatio...
Marketing strategy or execution: What's more important?

Marketing strategy or execution: What's more important?

Marketing Strategy
If market conditions are the same, what causes the difference between successful companies and those not so successful? One of the reasons a similar company to yours may lag behind, despite receiving adequate funding, plus a fully-fledged work force and other resources, might just stem from poor execution. marketing insights with MELLANY MSENGEZI One of the crucial elements of marketing is coming up with a clean-cut marketing strategy. I would like to believe that we all prepare these annually as marketing is a crucial part of any business. A marketing strategy may be defined as a company’s overall plan to reach people and successfully influence them into being their customers. The biggest difference between a marketing plan and a marketing strategy is its longevity. Strategies ar...
Bankhall's top ten tips for solid cyber security

Bankhall's top ten tips for solid cyber security

Online Marketing Tips
Cyber crime is rarely out of the news these days and the reasons are obvious when the sums of money are so large and the risks to consumers so great. The personal data advice firms hold in respect of clients – passports, utility bills, payslips, bank statements, etc – are all valuable items for criminals intent on cloning someone’s identity. No surprise, then, to see the FCA highlight cyber security as a priority area in its 2018/19 Business Plan. The regulator wants firms to become more resilient to cyber attacks, to protect the interests of clients. The introduction of the General Data Protection Regulation has raised the stakes further, meaning any failures could result in heavy fines and penalties. There are various types of cyber crime, with some of the most commo...
New book about whether self help books can actually 'Help'

New book about whether self help books can actually 'Help'

Self Help
With the sales of self-help genre books rising in the last few years - it's no surprise that when Journalist Marianne Power felt stuck in a rut she thought they might help her.Setting herself the challenge of reading one of these books every month for a year - following their advice to the letter.And then it was time to write her own book, named Help Me! Marianne joined us on the sofa. Let's block ads! (Why?) Source link
How marketers can use social media to boost sales

How marketers can use social media to boost sales

Social Media Marketing
Whether you are an entrepreneur or an average Joe, there is no one who doesn’t know the power of social media marketing. However, for marketers, there are five specific strategies you need to apply to best use that power to boost your sales.Let’s see what they are:1. Know your audience Now that you have a direct link with your consumer base, you should take the chance to get to know them. Keep in mind, your consumers are real people with real needs.Learning about your audience will help you in two ways: You’ll know what makes them tick – what to say to get them interested. You’ll be able to turn your likes into customers. However, I should warn you, if you think that just any social media would work for your marketing, then think again. Not everybody is on...
Hamilton: Monza podium boos were 'motivation'

Hamilton: Monza podium boos were 'motivation'

Motivation
Lewis Hamilton has shrugged off the boos during the Italian Grand Prix podium but feels it is an acceptable part of the sport which he aims to use a motivation in the Formula 1 world title fight.With Hamilton securing victory for the fifth time at Monza, beating Ferrari’s Kimi Raikkonen following a first-lap collision with Sebastian Vettel, the Mercedes driver has extended his F1 world championship lead to 30 points.While the reigning F1 world champion has been the target of Ferrari’s Tifosi in recent seasons the booing from the Monza crowd returned during the podium ceremony but Hamilton opted to play down its impact and says he used it as motivation.“It is easy in the arena that we’re in, it is very, very easy to allow it to get to you,” Hamilton sai...
Aston Barclay's mobile marketing strategy wins UK Digital Experience award

Aston Barclay's mobile marketing strategy wins UK Digital Experience award

Marketing Strategy
Aston Barclay is celebrating winning a bronze award for its mobile marketing strategy at the UK Digital Experience Awards 2018. Competing against blue-chip companies from outside the automotive remarketing sector, it won a bronze award behind energy suppliers Octopus Energy (gold) and EE (silver). The judges recognised its integrated digital proposition of buyer app, vendor app and connected live online web services. They said: “We liked the way you listen to your audience and adapt. A genuine example of a mobile project that is changing the way your sector works. “It has had a brilliant implementation and launch commitment with internal stakeholder and customers with a strong market penetration. “We loved the concept of 'Digital Eagles' and all the user vide...