Sunday, September 15News That Matters

Day: July 23, 2018

Data-Driven Digital Marketing: How to Improve Your Marketing Strategies

Data-Driven Digital Marketing: How to Improve Your Marketing Strategies

Online Marketing
Big data has opened the door for businesses to market their products and services much more effectively. In fact, according to a new survey of senior executives, 64% of respondents said that data-driven marketing strategies produce better and faster results and are the key to success.Targeting your prime audience and pinpointing your exact market allows for a more focused, cost-effective approach.Gather Your Data and Explore Alternative Marketing ChannelsThe first thing you must do is gather your data and research which digital channels line up with your audience. Right within your own organization, you could be sitting on tons of useful data about your perfect customer, their traits, buying habits and demographics.There are also dozens of online resources and information portals where ...
Motivation Monday: working out with nothing but a towel

Motivation Monday: working out with nothing but a towel

Motivation
by GOOD MORNING WASHINGTONWorking out your core with nothing but a towel. (ABC7)WASHINGTON (ABC7) — Finding the time to hit the gym is no easy feat in the hustle and bustle of the DMV, but you can still get your fitness fix at home. Certified trainer Eraldo Maglara worked our core this Motivation Monday with exercises that’ll cost you nothing but sweat.Let's block ads! (Why?) Source link
Big Data, Big Impact: How Data Improves Your Social Media Marketing

Big Data, Big Impact: How Data Improves Your Social Media Marketing

Social Media Marketing
Image credit: Chinnapong/ShutterstockWith the growing influence of big data, every small business owner and marketer has the power to revolutionize the market at their fingertips.Big data has left its impact on many sectors and is changing the way people work, from retail to healthcare – and marketing is no different.While social media was started with the intention of connecting with friends remotely, its purpose seems to have changed. Social media platforms are used by brands to advertise and expand their customer base. Not only is social media an output for marketing campaigns, it has also become the input for planning future social media strategies.From likes, comments, shares to following and followers, you can learn a lot about your consumers and their be...
Monday's Motivation: Don't let life's tough times get in the way of pursuing your passion

Monday's Motivation: Don't let life's tough times get in the way of pursuing your passion

Motivation
Schone Malliet of National Winter Activity Center. (Courtesy of Schone Maillet) There are many barriers that can ultimately block your journey of success. Starbucks CEO Howard Schultz was turned down by 217 of the 242 investors he initially talked to, while Amazon founder and CEO Jeff Bezos made multiple attempts at innovations that initially missed the mark when creating his now globally-known company. This may be an intimidating fact to any entrepreneur, but you cannot allow barriers to deter you from forging your career path. I know that first hand all too well. Limitations only exist when you stop believing in what you are meant to do. Having faith and setting goals are paramount to one’s success. When you hear the phrase “anything is possible,” yo...
The Top Five KPIs Online Marketers Should Be Tracking [Infographic]

The Top Five KPIs Online Marketers Should Be Tracking [Infographic]

Online Marketing
Marketers are great at creating spreadsheets and dashboards and reports that track metrics. But more important than how you're looking at your results is what you're looking at. We track email open rates, Facebook follows, and customer acquisitions, among many other metrics. Those may help us improve our marketing campaigns, but are they really helping us achieve overall marketing and business goals? Earlier this year, a MarketingProfs article touched on that issue: "The Top 5 KPIs Marketers Need to Measure (And How to Measure and Improve Them)." The information in that article ha nows been made into a handy infographic by the team at cre...