Friday, February 28News That Matters

Digital Marketing Coordinator

Remuneration: Market related 
Location: Cape Town
Job level: Junior/Mid
Type: Permanent
Reference: #CUMG-976
Company: Cape Union Mart – K-Way</a>

Job description

Our marketing department is in search of a digital marketing coordinator to join their team to manage the K-Way portfolio. This person needs to be brand, as well as culture fit and will report to the marketing leader. The incumbent will be responsible for strategic traditional and digital marketing activities with a focus on conceptualising, producing and executing the portfolio’s online and offline content across all the brand channels.

The K-Way digital marketing coordinator role requires both traditional and digital marketing coordination, with the aim to grow the brand within the market, as well as acquiring new markets.

The incumbent’s duties will be to coordinate K-Way campaigns and projects to market and grow the brand and products, by developing and implementing marketing and advertising campaigns; tracking sales data against targets and marketing spend; maintaining the marketing calendar and timelines; managing the brand budget; planning meetings and preparing post campaign/ROI reports. The incumbent will also be required to conceptualise and execute any packaging requirements for in-store marketing.   

Roles and responsibilities

  • Coordinating integrated marketing communications campaigns for the K-Way brand, including paid/ earned/ owned media
  • Assist in in-store merchandising signage support and partnership marketing with key customers and suppliers
  • Manage, coordinate and roll out the marketing calendar, in accordance with the marketing strategy
  • Coordinate input from business and develop a marketing strategy to support product and brand strategies
  • Prepare monthly budget reports against stipulated budget
  • Prepare quarterly reports on the K-Way brand growth
  • Prepare quarterly reports on the K-Way campaign performance
  • Manage the inventory of K-Way marketing collaterals
  • Liaise with agencies and suppliers/partners for marketing collateral and content
  • Plan, coordinate photoshoots for brand campaigns and content
  • Develop and implement relevant and effective advertising and promotional campaigns to support the brand growth strategy
  • Implement and execute marketing and advertising activities to ensure consistency with product strategy
  • Align business and buyers with marketing around the brand’s direction, choices and tactics    



  • Results driven and leadership skills
  • Excellent understanding of the full marketing mix (ATL, PR, events and digital)
  • Highly creative with the ability to think out of the box
  • Experience in identifying target audiences and devising campaigns that engage, inform and motivate
  • Ability to develop brand and marketing strategies and effectively communicate recommendations to executive management
  • Strong analytical skills and data-driven thinking
  • Advanced communication and interpersonal skills
  • Up-to-date with latest trends and marketing best practices
  • Comfortable working with numbers, metrics and spreadsheets


  • A minimum two to three years of working experience in a digital marketing or content role
  • A related tertiary qualification
  • Proficient in Microsoft Office suite as well as the ability to manage social media platforms (essential)
  • A strong work ethic and methodical work approach
  • Strong written and verbal communication skills
  • Business writing skills and acumen
  • Strong administration and interpersonal skills
  • Knowledge of: the outdoor and electronics industry and trends; Online market trends; Retail cycle and Google Analytics

Posted on 30 Apr 08:38

Cape Union Mart

Cape Union Mart International (Pty) Ltd has been equipping South African adventurers since 1933, and is South Africa’s favourite outdoor adventure store. Stocking everything one needs for outdoor pursuits – including hiking, camping, trail running, mountain biking, snow sports, travel and more – Cape Union Mart is an essential first step in every adventure. Cape Union Mart has stores across South Africa, and in Namibia and Botswana.

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